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Events


  • Latest

LinkedIn lets Page owners view, sort, learn more about their followers

Pages also now have an 'Events' tab for to feature their (virtual)...

Ginny Marvin | Sep 2, 2020 at 9:27 am ET

Google and Ignite Visibility to host advanced paid media event you won’t want to miss

Learn about emerging consumer trends, advanced new advertising strategies, new Google features and little-known methods to maximize ad spend...

Sponsored Content: Ignite Visibility | Aug 12, 2020 at 7:30 am ET

Google on building a better holiday omnichannel strategy

From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East....

Taylor Peterson | Nov 15, 2019 at 3:16 pm ET

 

Bing votes ‘no’ on political candidate and ballot measure ads

The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising...

Amy Gesenhues | Oct 5, 2018 at 1:42 pm ET

Google’s political ad transparency report & library offers more accountability around election ads

Announced in May, Google's political ad transparency report and the accompanying political ad library are now available....

Amy Gesenhues | Aug 15, 2018 at 5:52 pm ET

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to...

Amy Gesenhues | Feb 13, 2018 at 9:15 am ET

Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads

Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data...

Ginny Marvin | Feb 9, 2017 at 2:17 pm ET

84 Lumber and Avocados From Mexico among Super Bowl advertisers that stood out in paid search

Both advertisers opted to drive users to their own sites instead of...

Ginny Marvin | Feb 6, 2017 at 11:36 am ET

Report: Releasing Super Bowl ads early jump-starts lifts in brand search

Quantcast data shows impact of releasing ads and teasers online before the big...

Ginny Marvin | Feb 3, 2017 at 2:53 pm ET

Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search...

Purna Virji | Jan 27, 2017 at 12:30 pm ET

US Presidential election data: searcher intent vs. demographic polling

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling...

Brian Ussery | Nov 22, 2016 at 10:36 am ET

Where do I vote? Election Day Google doodle offers final reminder to vote

Like Sunday's and yesterday's doodles, the animated image leads to a "where do I vote" query and surfaces an interactive tool to find polling...

Amy Gesenhues | Nov 8, 2016 at 8:20 am ET

Google to add presidential, senatorial & congressional election results directly in search

YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8....

Amy Gesenhues | Nov 7, 2016 at 12:30 pm ET

Where do I vote? Google posts Election Day reminder doodle 2 days in a row

The US 2016 Election Day reminder doodle surfaces Google's voter registration tool that helps searchers find local polling locations....

Amy Gesenhues | Nov 7, 2016 at 8:36 am ET

How Trump & Clinton have failed to use free space in Google for US presidential candidates

For a week, neither campaign used the special program giving them guaranteed listings in Google for their...

Danny Sullivan | Oct 18, 2016 at 6:57 pm ET

Google’s latest voter search tool serves up ballot information & polling places

Queries for "who's on my ballot" and "where to vote" delivers an interactive tool that lists candidates and polling locations....

Amy Gesenhues | Oct 13, 2016 at 11:32 am ET

How to register to vote Google doodle marks National Voter Registration Day

Today's animated Google doodle surfaces the state-by-state voting guide Google launched in August....

Amy Gesenhues | Sep 26, 2016 at 7:40 am ET

Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues

Google says election-related searches for this election cycle are up 240% over...

Amy Gesenhues | Sep 15, 2016 at 8:55 am ET

17 days of 2016 Rio Olympic Google Doodles: a full list of Google’s “Fruity Doodle” images

From the start of the games through closing ceremonies, Google replaced its usual home page logo with the following animated...

Amy Gesenhues | Aug 22, 2016 at 10:35 am ET

Google adds new state-by-state voting guide for “how to vote” searches

Google's latest search feature for voters includes a "2016 Election: How to Vote" box with information on voter IDs, deadlines and mail-in...

Amy Gesenhues | Aug 16, 2016 at 12:02 pm ET
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