Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can't be put back in the bottle
Events
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
LinkedIn lets Page owners view, sort, learn more about their followers
Pages also now have an 'Events' tab for to feature their (virtual) events.
Google and Ignite Visibility to host advanced paid media event you won’t want to miss
Learn about emerging consumer trends, advanced new advertising strategies, new Google features and little-known methods to maximize ad spend returns.
Google on building a better holiday omnichannel strategy
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
Bing votes ‘no’ on political candidate and ballot measure ads
The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising volume.
Google’s political ad transparency report & library offers more accountability around election ads
Announced in May, Google's political ad transparency report and the accompanying political ad library are now available.
Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to name.
Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads
Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show.
84 Lumber and Avocados From Mexico among Super Bowl advertisers that stood out in paid search
Both advertisers opted to drive users to their own sites instead of YouTube.
Report: Releasing Super Bowl ads early jump-starts lifts in brand search
Quantcast data shows impact of releasing ads and teasers online before the big game.
Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.
US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
Where do I vote? Election Day Google doodle offers final reminder to vote
Like Sunday's and yesterday's doodles, the animated image leads to a "where do I vote" query and surfaces an interactive tool to find polling locations.
Google to add presidential, senatorial & congressional election results directly in search
YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8.
Where do I vote? Google posts Election Day reminder doodle 2 days in a row
The US 2016 Election Day reminder doodle surfaces Google's voter registration tool that helps searchers find local polling locations.
Google’s latest voter search tool serves up ballot information & polling places
Queries for "who's on my ballot" and "where to vote" delivers an interactive tool that lists candidates and polling locations.
How to register to vote Google doodle marks National Voter Registration Day
Today's animated Google doodle surfaces the state-by-state voting guide Google launched in August.
Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues
Google says election-related searches for this election cycle are up 240% over 2012.