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Events

Events

Events of the future will be hybrid and “always on”

In-person will return, but the virtual genie can't be put back in the bottle

Kim Davis | May 7, 2021 at 9:05 am ET

Events

Most marketers expect to attend in-person conferences by early 2022

But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.

Henry Powderly | Apr 28, 2021 at 10:22 am ET

Content

Marketers say COVID vaccines create hope for quick return of in-person events

But whether organizers can safely get conferences up and running in 2021 is another question altogether.

Henry Powderly | Feb 1, 2021 at 11:37 am ET

Content

LinkedIn lets Page owners view, sort, learn more about their followers

Pages also now have an 'Events' tab for to feature their (virtual) events.

Ginny Marvin | Sep 2, 2020 at 9:27 am ET

Events

Google and Ignite Visibility to host advanced paid media event you won’t want to miss

Learn about emerging consumer trends, advanced new advertising strategies, new Google features and little-known methods to maximize ad spend returns.

Ignite Visibility | Aug 12, 2020 at 7:30 am ET

Commerce

Google on building a better holiday omnichannel strategy

From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.

Taylor Peterson | Nov 15, 2019 at 3:16 pm ET

Bing

Bing votes ‘no’ on political candidate and ballot measure ads

The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising volume.

Amy Gesenhues | Oct 5, 2018 at 1:42 pm ET

Content

Google’s political ad transparency report & library offers more accountability around election ads

Announced in May, Google's political ad transparency report and the accompanying political ad library are now available.

Amy Gesenhues | Aug 15, 2018 at 5:52 pm ET

Amazon

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to name.

Amy Gesenhues | Feb 13, 2018 at 9:15 am ET

Events

Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads

Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show.

Ginny Marvin | Feb 9, 2017 at 2:17 pm ET

Events

84 Lumber and Avocados From Mexico among Super Bowl advertisers that stood out in paid search

Both advertisers opted to drive users to their own sites instead of YouTube.

Ginny Marvin | Feb 6, 2017 at 11:36 am ET

Events

Report: Releasing Super Bowl ads early jump-starts lifts in brand search

Quantcast data shows impact of releasing ads and teasers online before the big game.

Ginny Marvin | Feb 3, 2017 at 2:53 pm ET

Events

Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.

Purna Virji | Jan 27, 2017 at 12:30 pm ET

Events

US Presidential election data: searcher intent vs. demographic polling

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.

Brian Ussery | Nov 22, 2016 at 10:36 am ET

Commerce

Where do I vote? Election Day Google doodle offers final reminder to vote

Like Sunday's and yesterday's doodles, the animated image leads to a "where do I vote" query and surfaces an interactive tool to find polling locations.

Amy Gesenhues | Nov 8, 2016 at 8:20 am ET

Content

Google to add presidential, senatorial & congressional election results directly in search

YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8.

Amy Gesenhues | Nov 7, 2016 at 12:30 pm ET

Commerce

Where do I vote? Google posts Election Day reminder doodle 2 days in a row

The US 2016 Election Day reminder doodle surfaces Google's voter registration tool that helps searchers find local polling locations.

Amy Gesenhues | Nov 7, 2016 at 8:36 am ET

Events

Google’s latest voter search tool serves up ballot information & polling places

Queries for "who's on my ballot" and "where to vote" delivers an interactive tool that lists candidates and polling locations.

Amy Gesenhues | Oct 13, 2016 at 11:32 am ET

Commerce

How to register to vote Google doodle marks National Voter Registration Day

Today's animated Google doodle surfaces the state-by-state voting guide Google launched in August.

Amy Gesenhues | Sep 26, 2016 at 7:40 am ET

Events

Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues

Google says election-related searches for this election cycle are up 240% over 2012.

Amy Gesenhues | Sep 15, 2016 at 8:55 am ET
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Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

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Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

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Email Marketing Platforms: A Marketer’s Guide

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White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

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