Events
Google on building a better holiday omnichannel strategy
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East....
Bing votes ‘no’ on political candidate and ballot measure ads
The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising...
Google’s political ad transparency report & library offers more accountability around election ads
Announced in May, Google's political ad transparency report and the accompanying political ad library are now available....
Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to...
Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads
Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data...
84 Lumber and Avocados From Mexico among Super Bowl advertisers that stood out in paid search
Both advertisers opted to drive users to their own sites instead of...
Report: Releasing Super Bowl ads early jump-starts lifts in brand search
Quantcast data shows impact of releasing ads and teasers online before the big...
Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search...
US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling...
Where do I vote? Election Day Google doodle offers final reminder to vote
Like Sunday's and yesterday's doodles, the animated image leads to a "where do I vote" query and surfaces an interactive tool to find polling...
Google to add presidential, senatorial & congressional election results directly in search
YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8....
Where do I vote? Google posts Election Day reminder doodle 2 days in a row
The US 2016 Election Day reminder doodle surfaces Google's voter registration tool that helps searchers find local polling locations....
How Trump & Clinton have failed to use free space in Google for US presidential candidates
For a week, neither campaign used the special program giving them guaranteed listings in Google for their...
Google’s latest voter search tool serves up ballot information & polling places
Queries for "who's on my ballot" and "where to vote" delivers an interactive tool that lists candidates and polling locations....
How to register to vote Google doodle marks National Voter Registration Day
Today's animated Google doodle surfaces the state-by-state voting guide Google launched in August....
Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues
Google says election-related searches for this election cycle are up 240% over...
17 days of 2016 Rio Olympic Google Doodles: a full list of Google’s “Fruity Doodle” images
From the start of the games through closing ceremonies, Google replaced its usual home page logo with the following animated...
Google adds new state-by-state voting guide for “how to vote” searches
Google's latest search feature for voters includes a "2016 Election: How to Vote" box with information on voter IDs, deadlines and mail-in...
Should you hitch your campaigns onto the sporting bandwagon?
Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins...
Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction tool
Powered by Bing Predicts, the new "Events to Watch" tool will be updated daily and offer a schedule of "must-watch" Olympic...