Search Engine Land is your source for Instagram news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Meta introduces generative AI video advertising tools
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
Meta expands overlay ads to Instagram Reels
Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels.
Apple expands 30% fee on Facebook and Instagram ads globally
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Meta could launch Threads ads this year
Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
Instagram explains why your content isn’t reaching your followers
The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently.
Instagram Stories: 6 tips to boost engagement
Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.
Instagram updates hashtag search to simplify account and post discovery
The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place.
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase.
Facebook, Instagram and Threads down in ‘global outage’
Meta's team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management.
Threads enables post-scheduling in live API pilot, plans to add analytics capabilities
The app is partnering with select third-party platforms on the first stage of live testing for its API, with more features on the way.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Instagram pilots background editing tool and in-stream ordering
Backdrop lets creators experiment with backgrounds, while 'Get Orders' is a simple, cost-effective way to boost sales.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Full refunds aren't guaranteed for affected advertisers, but you can take steps to improve your chances.
Meta advertisers can avoid 30% Apple service charge for boosted posts
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta's ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Meta expands automated audience targeting options in latest AI push
Meta's Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories.
Meta steps up data privacy measures in Europe amid targeted ad concerns
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data.
Lawsuit: Meta placed ads next to content sexualizing minors
Meta has allegedly been "duping" corporate clients like Walmart by allowing ads to run alongside "clearly illegal" content.
Building a winning Facebook and Instagram strategy for 2024
These seven-step frameworks can help you create effective lead generation and ecommerce strategies on Meta platforms.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
3 Instagram video ad tips to captivate your audience
Capture attention and drive engagement with your Instagram video ads. Learn three tactics to help your ads stand out.
Instagram Ad formats: Best practices for effective ad creative
Increase engagement and results with Instagram advertising in 2024. Learn best practices for Reels, Stories, Carousel ads and more.
How to do Instagram lead generation
Turn Instagram's huge user base into quality leads. Learn the pros and cons of organic, boosted, and paid Instagram lead gen methods.
Threads now has its own version of hashtags
Meta's latest feature, dubbed "topic tags," introduces a fresh avenue for users to explore and discover brands.
Meta unveils new AI tools for video asset creation and picture editing
Emu Video and Emu Edit are set to be rolled out to both Instagram and Facebook.
Meta’s new partnership with Amazon streamlines conversion process for advertisers
The collaboration has been described as "the most significant ad product of the year."
Meta unveils five new lead generation ad tools for Facebook and Instagram
The tech giant is expanding its features to help advertisers "unlock greater performance while saving time and money."
Meta unveils ad-free Facebook and Instagram subscriptions in Europe
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.
Instagram Reminder Ads launch new features to boost reach
The platform is rolling out new capabilities to make the ad creation process easier and help marketers reach more potential customers.
Meta ad revenue fuels blowout Q3, $11.6 billion in profits
Higher ad revenue and laying off thousands of employees helped Meta's third-quarter revenue increase 23% year on year.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
Meta rolls out new features for Facebook and Instagram Reels ads
The new capabilities were designed to streamline the campaign creation process for advertisers and improve the user experience for shoppers.
Meta to charge $14 a month for ad-free Instagram and Facebook subscriptions
The paid-for versions of the apps are reportedly being rolled out in Europe in response to the EU's Digital Services Act.
Meta’s first generative AI-powered tools for advertisers are here
Background Generation, Image Expansion and Text Variation are now available in alpha on Meta Ads Manager.
Meta AI assistant uses Microsoft Bing Search results
Whenever a request requires fresh information, Meta's conversational assistant will ask Microsoft Bing to get the chat answer.
Meta Verified is rolled out to brands on Instagram and Facebook
The subscription package includes exclusive benefits like a verified badge and new ways for your business to be discovered.
Threads users can now search for posts
The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.
Meta may remove ads on Facebook and Instagram for subscribers in Europe
The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act.