Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect
Meta's Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.
As a digital marketing veteran since 2007, Sean Johnston, a Detroit native has developed and executed paid social media strategies across various verticals, including financial services, automotive and CPG. He is currently VP, Digital Advertising at Closed Loop. His expertise includes lead generation, strategy development, analytics, testing, and campaign optimization across companies like Intercom, Yext and Clover. Bringing a breadth of experience from both the agency and client side, Sean enjoys fostering customer growth and professional development for budding practitioners. When Sean isn’t driving innovation across client accounts or dispelling the myths about Facebook B2B advertising, you can find him working on his latest science fiction novel or playing the drums.
Meta's Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.
Sean Johnston | Oct 4, 2023 at 11:00 am ET