Meta advertising: 5 best practices for 2024
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.
As a digital marketing veteran since 2007, Sean Johnston, a Detroit native has developed and executed paid social media strategies across various verticals, including financial services, automotive and CPG. He is currently VP, Digital Advertising at Closed Loop. His expertise includes lead generation, strategy development, analytics, testing, and campaign optimization across companies like Intercom, Yext and Clover. Bringing a breadth of experience from both the agency and client side, Sean enjoys fostering customer growth and professional development for budding practitioners. When Sean isn’t driving innovation across client accounts or dispelling the myths about Facebook B2B advertising, you can find him working on his latest science fiction novel or playing the drums.
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.
Sean Johnston | Mar 22, 2024 at 8:00 am ETTurn Instagram's huge user base into quality leads. Learn the pros and cons of organic, boosted, and paid Instagram lead gen methods.
Sean Johnston | Dec 12, 2023 at 8:00 am ETMeta's Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.
Sean Johnston | Oct 4, 2023 at 11:00 am ET