How Georgia-Pacific uses retail media networks to reach customers
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
Chris Wood | Oct 23, 2023 at 3:50 pm ETWithin search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.
Chris Wood | May 18, 2023 at 2:45 pm ETDespite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season.
Chris Wood | Jan 12, 2022 at 12:34 pm ETLuggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows
Chris Wood | May 7, 2021 at 9:39 am ETTransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy
Chris Wood | Mar 30, 2021 at 10:05 am ET