Google: EMD Update
The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get released. Our latest news about the EMD Update is below.
Verisign Blames Google For Drop In Domain Registration & Renewal Rates
The number of new domains being registered, and existing domains being renewed, is slowing down and Verisign — the company that operates...
Deconstructing The Google EMD Update
Well, it’s official – no more free lunch for EMD, now that the Google EMD Update has launched. It worked well, for a long time. A...
How The EMD Update Impacts Multinational Businesses
Dialling back the importance of exact match domains, despite only effecting 0.6% US English search terms, will still have a strong impact in the...
The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come
Last week, Google announced the EMD Update, a new filter that tries to ensure that low-quality sites don’t rise high in Google’s...
The EMD Update: Google Issues “Weather Report” Of Crack Down On Low Quality Exact Match Domains
The head of Google web spam fighting team Matt Cutts announced on Twitter that Google will be rolling out a “small” algorithm change...
