Google: Algorithm Updates
Google launches new effort to flag upsetting or offensive content in search
Using data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect...
Did Google’s Fred update hit low-value content sites that focus on revenue, not users?
Google won't comment about the "Fred update," but based on our own analysis, many affected sites saw up to a 90% drop in...
New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world
The webmaster and SEO community, along with the automated Google tracking tools, all show strong signs that there was a Google algorithm ranking...
Can we machine-learn Google’s machine-learning algorithm?
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it's more difficult for marketers to keep up with...
Google: No comment on possibility of a Feb. 7 algorithm update
Did your rankings in Google get better or worse over the past week? Many webmasters and SEOs are noticing some significant changes in Google's...
The impact (and lack thereof) of Google’s mobile popup algorithm
Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update...
Unconfirmed Google algorithm update may be better at discounting links and spam
Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened. We bring you our...
SEO in 2017: Mobile optimization as a competitive advantage
Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a...
Study shows Google’s Possum update changed 64% of local SERPs
How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she...
A Penguin’s Tale: Responding to the latest update
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed...
Penguin 4.0: Necessary and positive improvement
Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to...
How Google uses machine learning in its search algorithms
Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with...
3 things to do after a major Google algorithm update
Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to...
What are Google’s Gary Illyes’ favorite ranking signals?
Gary Illyes from Google loves Penguin, Panda and localization algorithms....
Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
In the second installment of his two-part series on Google's quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection...
Google looking at how to measure brand awareness for search
Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google's UX team is...
PPC + SEO = match made in marketing heaven
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their...
Give Google a break: Tackling paid links is harder than you may think
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a...
Don’t let your business play possum with local search
Columnist Adam Dorfman explains how Google's recent local search algorithm update, "Possum," has impacted brick-and-mortar...
Authority & link building with real-time Penguin
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO...
