Google November 2021 core update is finished rolling out
This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year.
Google has confirmed that the November 2021 core update is now finished rolling out.
The announcement. “The November 2021 Core Update rollout is now complete,” Google wrote on the Google Search Central Twitter account.
November 2021 core update. As a reminder, the November 2021 core update started to roll out at about 11 a.m. ET on November 17, 2021. This update took 13 days to roll out after it was announced. So this update started on November 17, 2021 and lasted through November 30, 2021.
When and what was felt. Based on early data, this update seemed to roll out fast and in a significant manner for many queries the data providers track. We did see some “tremors,” shifts in volatility, after the initial update the day before and the day of Thanksgiving, as well as on November 30th, these are the final sets of volatility you would see from the initial broad core update release.
More on the November 2021 core update
The SEO community. The November 2021 core update, like I said above, was felt fast and hard. Not just in terms of the ranking impact but the timing. I was able to cover the community reaction in one blog post on the Search Engine Roundtable. It includes some of the early chatter, ranking charts and social shares from some SEOs.
What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and in fact, a negative rankings impact may not signal anything is wrong with your pages. However, Google has offered a list of questions to consider if your site is hit by a core update. Google did say you can see a bit of recovery between core updates but the biggest change you would see would be after another core update.
Why we care. Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your website or something Google changed with its ranking algorithm.
If your site saw any changes between November 17 and November 30, it was likely related to the November core update.
More on Google updates
Other Google updates this year. This year we had a number of confirmed updates from Google and many that were not confirmed . In the most recent order, we had: The July 2021 core update, Google MUM rolled out in June for COVID names and was lightly expanded for some features in September (but MUM is unrelated to core updates). Then, the June 28 spam update, the June 23rd spam update, the Google page experience update, the Google predator algorithm update, the June 2021 core update, the July 2021 core update, the July link spam update, and the November spam update rounded ou the confirmed updates.
Previous core updates. The most recent previous core update was the July 2021 core update which was quick to roll out (kind of like this one) followed by the June 2021 core update and that update was slow to roll out but a big one. Then we had the December 2020 core update and the December update was very big, bigger than the May 2020 core update, and that update was also big and broad and took a couple of weeks to fully roll out. Before that was the January 2020 core update, we had some analysis on that update over here. The one prior to that was the September 2019 core update. That update felt weaker to many SEOs and webmasters, as many said it didn’t have as big of an impact as previous core updates. Google also released an update in November, but that one was specific to local rankings. You can read more about past Google updates over here.