Helpful content update
Google launched the helpful content update in mid-2022. This new and large algorithm update targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” The algorithm is applied site-wide.
Read the latest news and insights on the Google helpful content update.
Overall, the tools did not show as much volatility with the helpful content update than it did with core updates - but this was a big update.
Google core updates and other algorithm updates impacted Discover, but now Google says the helpful content system does as well.
Google will soon rollout a change to its search ranking algorithm that may prove to be one of the most significant changes in over a decade.