Helpful content update
Google launched the helpful content update in mid-2022. This new and large algorithm update targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” The algorithm is applied site-wide.
Read the latest news and insights on the Google helpful content update.
Google helpful content system can now impact Google Discover visibility
Google core updates and other algorithm updates impacted Discover, but now Google says the helpful content system does as well.
Google reiterates guidance on AI-generated content – write content for people
Also consider evaluating the "who, how and why" of your content.
Is AI-written content replacing cheap old content farms?
Red Ventures' use of AI to write cheap content that ranks well in search sure sounds like the old content farms Google Panda wiped out.
Google’s December 2022 helpful content update is now done rolling out
The update started on December 5th and completed 38 days later on January 12th.
Google’s December 2022 helpful content and link spam updates still rolling out
Google said these updates may take one to two weeks longer to complete.
Ranking data during the December 2022 Google helpful content update and link spam update
The data providers sent us data looking at the Google Search results over the last couple of weeks.
Google helpful content system update rolling out now (December 2022 update)
This update adds new signals and also brings the helpful content update globally for all languages.
Google’s helpful content update: A critical recap
The widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can deal with the aftermath.
Google helpful content update is now done rolling out
The update started on August 25th and completed 15 days later on September 9th.
Google: Helpful content update isn’t done
SEOs were expecting a massive impact, but it hasn't materialized. Google's Danny Sullivan says the update will continue to be refined.
Google helpful content update is now rolling out
The update can take up to a couple weeks to roll out, so keep an eye on your Google visibility over the next week or so.
SEOs feel content ahead of Google helpful content update
Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is helpful.
Google’s helpful content update: What should we expect?
SEOs may be in for another shakeup similar to Penguin's launch 10 years ago. Here's what you need to know about Google's new update.
What is helpful content, according to Google
Google is about to launch its helpful content update. So what exactly is helpful content? Here’s what Google has told us.
Google’s new helpful content update targets sites creating content for search engines first
Google will soon rollout a change to its search ranking algorithm that may prove to be one of the most significant changes in over a decade.