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Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update

Another Google update this weekend has been confirmed, but it is a core update, not Penguin.

Barry Schwartz on January 18, 2016 at 9:25 am

Almost exactly like the week before, many SEOs and webmasters this weekend reported major ranking changes in Google.

Google was quick to answer that this weekend was the same as last, with ongoing updates to their core algorithm.

Gary Illyes from Google said on Twitter this morning that the weekend fluctuations were “core algorithm” and “not Penguin.”

Many webmasters are waiting for a Google Penguin update, and we are expecting it to happen early this year. So when we see major fluctuations, some are quick to say it is Penguin.

But Google is telling us this is not Penguin but rather just common core ranking algorithm updates.

The thing is, the past week or so has been pretty volatile in the search results for both the automated tracking tools and the chatter in the community. But again, Google is saying it is not Penguin, it is core.

We have asked Google for more on these latest updates, and if we hear back, we will update you, but for now, we still do not have a Penguin update to report.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.