Microsoft adds app placement controls to Audience campaigns
Microsoft Advertising is giving marketers sharper tools to manage where their Audience Ads appear — particularly on mobile.
What’s new:
- Advertisers can now see detailed mobile app placement data through three new columns in the Website URL report:
- Mobile App Name
- Mobile Bundle
- Mobile Web URL
- A new dashboard interface supports filtering and exclusions at a granular level.
- Mobile bundle exclusions can be applied at the account, campaign, or ad group level.
Why we care. Advertisers have long pushed for greater transparency and control over where their ads are served. This update gives better visibility for app-level placement data and exclusion options, helping reduce wasted spend and improve brand safety.
This level of granularity helps drive more efficient and safer campaign performance.
Yes, but. Microsoft-owned apps remain non-excludable, limiting full control.
First seen. This update was first seen on PPC Newsfeed run by Founder and PPC Specialist Hana Kobzová.
The bottom line: This move brings Microsoft Advertising closer in line with Google Ads’ placement transparency, giving advertisers more control and cleaner targeting on mobile — a key battleground for ad budgets.
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