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Search Engine Land » Channel » PPC » Microsoft earnings: Search, LinkedIn advertising revenue rise

Microsoft earnings: Search, LinkedIn advertising revenue rise

Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth.

Danny Goodwin on January 26, 2022 at 11:14 am

Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year over year. LinkedIn revenue was grew by 37 percent.

The company lumps together search and news advertising revenue and subtracts traffic acquisition costs (TAC), which is money Microsoft pays to Bing Ads network publishers and news partners.

In Q2, Microsoft reported more than $3 billion in revenue from search and news advertising. This was fueled by higher revenue per search for the holiday quarter, according to the company. On the conference call, CEO Satya Nadella noted the company’s total revenue from advertising, including LinkedIn, has surpassed $10 billion over the past 12 months.

Speaking of LinkedIn, it accounted for another $3.5 billion in Q2 revenue for Microsoft.

Overall, Microsoft reported record revenue of $51.7 billion for the quarter ending Dec. 31, 2021.

Why we care. Microsoft said its Q2 advertising revenue growth was better than expected, which is clear evidence of a strong advertising market. Holidays drive up cost-per-click prices for advertisers, and revenue for the ad platforms every year. But clearly, companies continue to invest money in paid search advertising, which is a proven channel to generate results. As for Q3, Microsoft forecasts more growth, but in the “mid- to high-teens” range.

Source: Microsoft Earnings Release FY22 Q2


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About The Author

Danny Goodwin
Danny Goodwin is Senior Editor of Search Engine Land. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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