Sign up for our daily recaps of the ever-changing search marketing landscape.
Microsoft To Buy Health Search Engine Medstory Inc.
Microsoft plans on building out a specialized search engine focused on delivering medical information to consumers, the story reports.
There are a number of health search engines including the leader: WebMD, RevolutionHealth, Google is working one up with Adam Bosworth, and some smaller players.
Postscript: Here is the Microsoft press release.