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Topic: WebMD
How AI media partnerships influence your brand visibility in genAI: Research
Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy.
AI search relies on brand-controlled sources, not Reddit: Report
New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity.
Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement
SMX Advanced speaker Mordy Oberstein shares insights on AI hype, SEO’s shifting role, algorithm chaos, and the internet’s golden age.
26% of the top 100 websites are now blocking GPTBot
The number of popular websites blocking ChatGPT has increased 250% in the past month. Pinterest, Indeed and more big brands now block GPTBot.
How to create a guide that is optimized, useful and comprehensive
Use these tips and examples to create useful guides that build trust with your audience and earn search traffic.
This day in search marketing history: January 15
Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin's last day at Moz, and more.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
A deeper dive into more of the Bing Search ranking factors
Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch.
Is top of the funnel content under attack? How the SERP is set to change
Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released recently.
Which local citation sources matter now?
An informal poll of local SEOs yields some answers -- and disagreements -- about spending time on citations.
How AI will shape the future of search
Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers.
SearchCap: Google Search Analytics bug, WebMD & Alexa & more SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix missing data from Search Console analytics report soonMar 13, 2017 by Barry Schwartz No need to panic over the Google Search Analytics report’s confirmed bug. You did not […]
SearchCap: Google algorithm update, Gboard update & mobile speed
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New, unconfirmed Google ranking update ‘Fred’ shakes the SEO worldMar 9, 2017 by Barry Schwartz The webmaster and SEO community, along with the automated Google tracking tools, all show strong signs […]
77 Percent Of Online Health Seekers Start At Search Engines [Pew Study]
Although there’s long been a debate over the accuracy of health information online, many U.S. Internet users aren’t hesitant to use the Web when they want answers to health-related questions. And rather than dedicated health sites, the vast majority of them begin their research at a search engine. A new study out tonight from the […]
Search Engine Friendly Web Design
Search Engine Friendly Web Design [flv:https://searchengineland.com/video_assets/bootcamp/se-friendly-design.flv 364 264] “I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site? Search engines are like the […]
Rhetoric vs. Reality: Schmidt Plays Up Mobile Competition In Written Senate Testimony
Is Google is a malevolent monopolist or merely the beneficiary of consumer choice in an intensely competitive environment? Has Google created a “network effect” that locks people in or is competition truly just “one click away”? These opposing views are on display in a PR war between Google and its opponents, such as anti-Google coalition FairSearch.org (which includes […]
Study: Bing More “Biased” Than Google; Google Not Behaving Anti-Competitively
Does Google favor its own sites in search results, as many critics have claimed? Not necessarily. New research suggests claims that Google is “biased” are overblown, and that Google’s primary competitor, Microsoft’s Bing, may actually be serving Microsoft-related results “far more” often than Google links to its own services in search results. In an analysis […]
SearchCap: The Day In Search, December 14, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Voice Search Adds Personalization Traditional search on Google is already personalized (and has been for some time), and now the company has announced that its Voice Search service can also […]
Avvo Expands Into Doctor Search & Ratings
Avvo, the popular lawyers’ directory, is expanding into the medical industry today with a new directory of US-based doctors. The company says its new services launches with profiles of more than 800,000 doctors, as well as a forum where consumers can trade questions and answers with participating doctors. The most noteworthy — and possibly controversial […]
Search Engine Land’s Guide to Bing SEO
Bing accounts for 26.5% of all desktop searches in the U.S., according to Comscore (April 2021). With the recent prevalence of working from home, people are spending more time on their desktop computers, which might also mean that more people are now using Bing. If you do nothing, then you’re leaving your competitors with the […]
Doctors Warn Against Relying Too Much On Google
Chances are good that you’ve searched for health-related information via Google, Yahoo, Bing, or some of the other health-specific portals. Both Google and Bing continue to expand the amount — and quality — of content they show in response to our health searches. But, based on a recent study, the medical industry says we should […]
Is Facebook Becoming More Important Than Google?
That intentionally “inflammatory” headline is inspired by an article that appeared in the San Francisco Chronicle yesterday, “Facebook directs more online users than Google.” The article cites Compete data and says, “Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the […]
There’s No Debate That Local Search Has A Role to Play in Healthcare
Congress’ debate on healthcare has sparked many different opinions about the right path for the future of healthcare insurance. Regardless of where that debate is headed, all Americans share the same challenge at one point or another: finding good healthcare. And that’s where local search comes in—to help connect medical professionals with patients. Recently, Dennis […]
NetBase Debuts “Semantic Search Showcase” With HealthBase
Netbase is an enterprise-facing software and search company that appears to have one of the most advanced search platforms in the market. Earlier this week during a briefing Netbase marketing and product VP Jens Tellefsen asserted that no other search provider in the consumer or enterprise segment was as advanced — an audacious claim. Tellefsen […]
Google Answers Your Health Questions With Health OneBox
Google launched Google Health back in February 2008. Today, Google is integrating Google Health content into the search results via the classic OneBox section of the page. You should be able to see the Google Health OneBox for medical related searches, such as for [asthma] or [diabetes]. Here is a screen capture of the OneBox […]
Dilbert’s Scott Adams: Will Google Replace Your Doctor?
Can a search engine accurately diagnose health problems? Can it someday replace your doctor? Questions like this aren’t new, but the discussion has gotten a bit louder in recent weeks. Just a couple weeks ago, I reported on a Microsoft investigation of cyberchondria, when inaccurate medical information online makes actual health problems worse. On Friday, […]
May 2008: Search Engine Land’s Most Popular Stories
Below are Search Engine Land’s 10 most popular stories from May 2008:
Yahoo Glue Pages Launches In India
Yahoo has launched Glue Pages Beta in Yahoo India. Glue Pages are specialized pages that contain an enhanced visual search result page for select search queries. The search results that trigger the special “Glue Pages” run across searches in health, sports, entertainment, travel, technology, and finance categories. The Glue Pages combine classic search results on […]
The Google Quality Raters Handbook
Brian Ussery has discovered a revised copy of the Google Quality Raters Guidelines, which he archived on his own site. The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy, and rating the search results. To do so, the Quality Rater must understand how Google works and this document […]
Yahoo To Announce “Search Monkey” Enhanced, Annotated Results At SMX West
Today, at the inaugural Search Marketing Expo West conference, Yahoo plans to unveil a project code-named “Search Monkey,” a set of open-source tools that allow users and publishers to annotate and enhance search results associated with specific web sites. The new enhancements differ from Yahoo’s “Shortcuts” that sometimes appear at the top of search result […]
SearchCap: The Day In Search, February 14, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Vertical Search Provider Healthline Beefs Up Content, Features
Health is one of the “strategic consumer verticals” that Microsoft has identified and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There’s also Steve Case’s much-hyped Revolution Health. (WebMD is the category leader according to comScore.) However, one of the […]
Pew/Internet Study Finds Most Americans Get Their Answers From The Internet
A PEW/Internet and American Life study out today finds that the place Americans turn to most for answers is the internet. The study, which surveyed 2,796 Americans, found that 76% have internet access and that 58% turn to the internet when they have questions about things like health, school, careers, and government issues. The project […]
Live Blogging: SMX Social Media – Micro Communities
While lunching with Danny, Vanessa, and gang (and discussing kosher vampires [Michael Gray: “Do kosher vampires only eat Jewish people?”]) at SMX Social Media, I was asked to live blog the Micro Communities session this afternoon. My first Search Engine Land post will thus consist of me recapping my boss’s presentation. Hooray. Anyway, the Micro […]
Google, Microsoft Moving Forward With Health Ventures
The International Herald Tribune reports (story also in the NY Times) on new developments at both Google and Microsoft concerning their health product strategies. The long-rumored Google Health is apparently almost here. (See screenshots at Google Blogoscoped.) Health care-related advertising and marketing is a multi-billion dollar industry in the U.S. and Google and Microsoft are […]
Microsoft To Buy Health Search Engine Medstory Inc.
Microsoft to Buy Health Information Search Engine at the New York Times reports that Microsoft is buying the Medstory health search engine. Microsoft plans on building out a specialized search engine focused on delivering medical information to consumers, the story reports.