• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
Industry

Official: Twitter To Give Google Access To “Firehose” Of Tweets

It's official, Twitter confirms that it has a deal again to supply Google with access to its full stream of tweets.

Danny Sullivan on February 5, 2015 at 5:41 pm
  • More
twitter-google-logos4-1920

Twitter and Google have once again reached an agreement to provide Google with access to Twitter full stream of tweets.

Commonly called the Twitter “firehose,” the news was formally announced on today’s Twitter earnings call by Twitter CEO Dick Costolo.

Costolo was sparse on the details. He didn’t announce it during the formal presentations but rather as part of an answer to a question not even specifically about Google. He confirmed there was a deal, apparently to address reports yesterday that one was coming.

“I don’t have any more details to share at this time,” Costolo said, after that.

Later in the Q&A, Costolo was asked how this deal differs from the previous one that Twitter had that ran from 2009-2011 with Google.

“We’ve got the opportunity now to drive a lot of attention to and aggregate eyeballs, if you will, to these logged-out experiences, topics and events that we plan on delivering on the front page of Twitter. And that’s one of the reasons this makes a lot more sense for us now,” he said.

Costolo was referring to experiments and changes that Twitter has been doing to better convert people who come to its content but who are not logged-into Twitter.

This follows on Twitter having improved its SEO efforts last fall to increase Google traffic, which resulted in it getting 10 times more logged-out visitors. After a taste of that traffic, it’s no wonder Twitter wants to give Google even more content, in hopes of bigger returns.

Costolo said that nothing would be launched for “several months.” Twitter told us that’s a reference to the technical backend needed to start supplying Google with the data. In other words, it’ll be a few months before the firehose is hooked-up.

And what are Google’s plans? It had no comment, when we asked.

For our best guess about how the deal will play out, as well as background on the previous Twitter-Google partnership, see our related story: FAQ: How Twitter’s New Deal To Bring Tweets To Google Search Works.



About The Author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Related Topics

Channel: IndustryGoogle: PartnershipsGoogle: Real Time SearchGoogle: Web SearchSearch Engines: Social Search EnginesTwitter: Business IssuesTwitter: Search

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

Available On-Demand: SMX Create

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • SEO Wars: How to Resist the Dark Side and Earn Links Organically
  • Data & Organizational Roadblocks? Your Path to Frictionless Revenue Optimization
  • Converting with Conversational AI
  • 4 Ways Chatbot Marketing Can Drive Sales
  • Client Reporting Best Practices Guide
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $199

h
Receive daily search news and analysis.

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok