Report: Google Gaining, But Baidu Still Dominates In China

Reporting from the Fourth Annual Piper China Growth Conference, analyst Safa Rashtchy says that China-based search engine Baudu continues to dominate in market share for both organic and paid listings, but apparently Google’s increased investments in China are paying off. Baidu also believes the opportunity in Japan will be significant longer term and they believe they have local market advantage vs. U.S. players. Video sharing sites are also seeing strong momentum, though there is no clear leader in China as yet.

About The Author

Chris Sherman

Chris Sherman (@CJSherman) is a Founding editor of Search Engine Land. He also programs and chairs the Marketing Land Search Marketing Expo - SMX conferences.