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Search Engine Land » Channel » SEO » Rumor Mill Heats Up Over Yahoo-AOL Deal

Rumor Mill Heats Up Over Yahoo-AOL Deal

Rumors are circulating tonight that Yahoo might be a candidate to be bought, possibly by some combination of AOL and various private-equity firms. The Wall Street Journal report is citing “people familiar with the matter” who describe this as one possible scenario: Silver Lake Partners and Blackstone Group LP are among the firms that have […]

Matt McGee on October 13, 2010 at 8:31 pm

Rumors are circulating tonight that Yahoo might be a candidate to be bought, possibly by some combination of AOL and various private-equity firms.

The Wall Street Journal report is citing “people familiar with the matter” who describe this as one possible scenario:

Silver Lake Partners and Blackstone Group LP are among the firms that have expressed interest in teaming up with AOL to buy Yahoo or trying to take it private on their own, these people said. They added that at least two or three other firms could be interested in participating if a formal buyout proposal is drawn up.

The people familiar with the matter cautioned that these discussions—involving private-equity firms, AOL executives and financial advisers—are preliminary and don’t yet involve Yahoo. The conversations may not lead to an approach given the complexities in structuring a proposal, the people said.

The WSJ says other scenarios are also a possibility, including AOL and Yahoo merging after Yahoo sells off its some of its assets.

AllThingsD adds to the speculation and suggests several possible replacements for current Yahoo CEO Carol Bartz.

Both Yahoo and AOL declined to comment to the WSJ.

If true, this isn’t the first time Yahoo and AOL have danced together. In 2008, there were reports that Yahoo would merge with AOL to avoid a Microsoft takeover.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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