[TODAY] Live Generative Engine Optimization training with Will Scott

By Lauren Donovan

Published: October 7, 2025 at 8:58 am

Join search expert Will Scott online today – October 7 – from 11:00am – 4:45pm ET for his 5-star Generative Engine Optimization Master Class, part of a series of tactic-rich workshops we’re running this October!

Together, you will cover:

The fundamentals of Generative Engine Optimization (GEO)
Content optimization strategies for AI platforms
Keyword evolution and natural language optimization
Competitive analysis for AI visibility
Brand authority and trust signals
Measurement and optimization techniques
Future-proofing your content strategy

Learn more about Will’s Master Class here and secure your spot here. Live training kicks off today at 11:00am ET sharp. Don’t be late!

Not into GEO? See what else is in store:

All Master Classes are hosted live — but they’re also recorded, so you can catch up with on-demand access.

Here’s why you should secure your spot now:

Train on the topics that matter most, from AI prompting (all-new!) to advanced SEO.
Learn from world-renowned experts, including Brad Geddes and Jyll Saskin Gales.
Leave FOMO behind thanks to a newly streamlined class schedule (one class = one day!).
Save an additional 15% off when you buy more than one class… and cross-train like a pro.
Unite your team and save up to 20%* with group discounts. Learn more here.

What are you waiting for? Choose your classes now and secure your spot!

_{*Group discounts vary based on party size. Discounts cannot be combined.}

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Artificial intelligence Brad Geddes Generative engine optimization Jyll Saskin Gales Professional certification Search engine optimization Will Scott

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About the author

Lauren Donovan

Head of Marketing, Third Door Media

Lauren Donovan has worked in online marketing since 2006, specializing in event marketing, content management, organic and paid social media, community and reputation management, and real-time journalism.

Lauren currently serves as Director of Marketing at Third Door Media -- producer of the Search Marketing Expo and MarTech conference series and publishers of Search Engine Land and MarTech. Her professional passion is to help connect marketers from around the world with training opportunities and experiences that can help them achieve their goals.