SearchCap: Local Search “On The Go,” Google Maps Upgrades, App Annie’s New Mobile Tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Re-imagining Google: America’s Favorite Homepage Gets A Redesign By Letter Society Blog Early last month, the design blog Letter Society posted a challenge asking its select group of designers to submit […]
Matt McGee on May 6, 2014 at 5:04 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Re-imagining Google: America’s Favorite Homepage Gets A Redesign By Letter Society Blog
Early last month, the design blog Letter Society posted a challenge asking its select group of designers to submit redesigns of Google.com. The site, which positions itself as a “collaborative and challenge based” blog, asked the designers to do a “reskinning” of the current site: With there being already a minimal approach to the page, […] - MarTech: The Marketing Tech Conference – Agenda & Speaker Roster Now Live!
Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. View the list of speakers & session descriptions on the agenda. Learn how technology can transform your marketing operations. Register now & save $300! - Research: 56 Pct. Of “On The Go” Searches Have Local Intent
ComScore recently found that 78 percent of local-mobile searches resulted in an offline purchase (usually in a few hours). New consumer data from research firm Ipsos MediaCT (sponsored by Google) echo most of the comScore study data, underscoring the critical nature of local information to mobile users. Ipsos conducted the online survey of 4,500 consumers across […] - Google Maps App Now Showing Uber Ride Options, Lane Navigation, Offline Maps
Google Maps is rolling out a number of new features for its iPhone and Android app today, including an integration with Uber, the transportation company that connects people in need of a ride with available drivers. According to the announcement, people who already have the Uber app downloaded will be able to compare Uber ride […] - Deliver Transformational SEO Performance With Simple Techniques
I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be informative about approaching a new SEO strategy for any site, and reveal a few truths about the true value of a number of SEO techniques. - WalmartLabs Scoops Up Product Search Firm Adchemy
Adchemy made significant inroads in the product search arena in its short time, powering Google Product Listing Ads for brand name customers such as Macy’s, Overstock.com, Finish Line and Walmart. Today, @WalmartLabs, the retailer’s technology lab based in Silicon Valley, announced it is acquiring Adchemy for an undisclosed sum. Adchemy’s technology takes a semantic search […] - App Annie Adds New Tools For Better App SEO, Paid Visibility
App Annie, which offers app store analytics, is announcing new features and capabilities for mobile app publishers and developers this morning. The company is adding more ad network data and analytics; it’s also offering new tools to help boost App Store Optimization (ASO). Both of these are directed toward what might be called app-user acquisition […] - Link Building ≠ Content Marketing. But Here’s How They Fit Together
Link building has gone through a lot in the past 18 months — and when content marketing became the buzzword of the day, there were troves of articles saying that content marketing is the new link building or that content marketing has replaced link building. That couldn’t be more false. Content marketing can build links. […] - Google In-Store & Location-Aware Product Reminders Now In Google Now For Android
Yesterday, as expected, Google announced on Google+ that the location-aware, in-store product reminders are now built into the latest version of Google Now on your Android Google Search App. Google said “if you’re out and about and near a store that carries those boots, you might see a Google Now card showing you the product […] - Matt Cutts, Bing & MSFT Phone Team Keynoting SMX Advanced
Year after year, Search Engine Land’s SMX Advanced keynotes deliver first-hand insights. This year is no exception. Google’s Matt Cutts takes questions from you, the audience, in his “You&A” keynote, moderated by SMX’s own Danny Sullivan. Bring your toughest questions and don’t miss this SMX Advanced tradition! Is the future of search never having to […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena
- Google Asks Appeals Court To Toss Out AdWords Patent Infringement Verdict
- One Month Later, Eat24 Stands By Its Breakup With Facebook
- Magazine Ad With Removable Bracelet Links To App Which Tracks Your Child At The Beach
- Google Snags Attribution Firm Adometry To Beef Up Google Analytics Premium
- Study: Marketers’ Roles Are Changing. What They Need To Succeed
- Matt Cutts, Bing & MSFT Phone Team Keynoting SMX Advanced
- Facebook Headlines Small Biz “Bootcamp” Summer Roadshow
- Does Facebook Have A Teenager Problem? Does Google Have A Mobile Problem?
- Google Wallet Coming To Glass To Enable “Send Money” Via Voice Command
- ExactTarget Marketing Cloud Launches Social Studio, A New Enterprise-Level Platform
Search News From Around The Web:
Industry
Link Building
- 9 Tips for Getting Your Manual Link Penalty Overturned, BruceClay.com
- Social Media & Link Building Strategies for Small Businesses, State of Digital
- Topical Trust Flow Categories in Majestic SEO API, Majestic SEO Blog
Search Marketing
- Pivot Tables Made Easy: The Last Demo You’ll Ever Need, PPC Hero
- YouTube Keyword Research vs Google Keyword Research: There’s a Difference!, Reel SEO
SEM / Paid Search
- 3 Alternative Platforms For Recruitment PPC, PPC Hero
- Optimising UK Paid Travel Campaigns to Search Seasonality, Bing Ads
- We’ve Got You Covered with Our New Guide to Keywords, Inside AdWords
- Building A Great PPC Account Structure, ppcchat.co
- Get Onboard for Summer Travel Opportunities with Bing Ads, advertise.bingads.microsoft.com
- How to Measure the Impact of Your Paid Ads, 3Q Digital
Searching
- Google tests don’t show the keywords in bold letters, allgoogletesting.blogspot.com
- Leaked Google Stars Video and Screenshots Show New Features, The Next Web
SEO
- A Double-Take on Duplicate Content, digitalthirdcoast.net
- Avoiding making these 3 mistakes with your SEO Strategy, webanalyticsworld.net
- Better Image SEO with Canonical Headers, MaxCDN Blog
- BrightonSEO: Lessons Learnt About Keywords and Rankings, State of Digital
- Google Stalls Webmaster Tools SSL Warnings While They Work To Clarify Messaging, Search Engine Roundtable
- Google Treats New TLDs As Generic Top-Level Domains, Search Engine Roundtable
- Is Your Content Strategy Guided by Audience Intent (or Just Keywords)?, Moz
- How to Boost Your SEO by Using Schema Markup, KISS Metrics
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.