SearchCap: The Day In Search, July 3, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Build An Audience On MySpace MySpace is a great social media site that marketers can leverage in a number of different ways. One of these is building up a […]

on July 3, 2007 at 3:38 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • How To Build An
    Audience On MySpace
    MySpace is a great social media site that marketers can leverage in a number
    of different ways. One of these is building up a large audience for your
    profile, which can then be used to drive traffic to your site, interact with
    consumers, create mind share, and even empower…
  • Google Asks For
    Formal Role In Microsoft Anti-Trust Dispute
    New Google filing presses for role in Microsoft case from the Seattle PI
    covers how Google has now formally applied for a direct role to participate in
    how a judge evaluates whether Microsoft’s desktop search in the Vista
    operating system violates an anti-trust agreement….
  • Can Yahoo &
    Microsoft Ever Catch Google?
    Google is not easing up in terms of search market share and acquisitions. I
    need not say it but Google is a formidable force that Yahoo and Microsoft are
    not going to overcome easily. Consider the following:…
  • If Search
    Engines Were Frat Houses From Movies
    I love search engines. I love comedy movies. So let’s have fun putting the two
    together. Which search engines are most like some famous movie fraternities?
    Yes, there is an Animal House of search! Google: Lambda Lambda Lambda (Revenge
    Of The Nerds) As I pondered how to match search engines…
  • adCenter
    Accreditation To Be Named adExcellence
    Dave Naylor reports that he knows the name of Microsoft adCenter’s
    accreditation program. The name is adExcellence and is expected to be
    available some time this year. adexcellence.com does link to a pilot program
    login screen….
  • Google Makes
    FeedBurner’s TotalStats & MyBrand Free
    In light of Google’s acquisition of FeedBurner, Google has made the two
    fee-based FeedBurner services free: MyBrand and Stats PRO….
  • European
    Consumer Rights Group Joins Others In Opposition Of DoubleClick Acquisition
    Consumer group hits at Google $3bn move from the Financial Times reports a
    large European consumers rights group, Beuc, has joined with others that
    oppose Google’s proposed acquisition of DoubleClick….
  • Google Appeals
    Belgium Newspaper Case Ruling
    Google appeals Belgian copyright law, talks ongoing from MarketWatch reports
    that Google is appealing the copyright case they lost in Belgium….
  • Google Search
    URL Parameters Explained
    Appending different parameters to the end of the Google search URL string can
    often extend the Google search results into something that may be more
    tailored for your specific search. Joost de Valk created a Google Web search
    parameters cheat sheet (PDF file) that contains a comprehensive list of
    many…
  • LG To Create A
    YouTube Mobile Phone
    Youtube, SKorea’s LG agree to develop mobile phone from AFP reports that LG
    Electronics, a popular cell phone manufacturer, will be teaming up with
    Google’s YouTube to create a mobile phone that can upload, view, and share
    YouTube videos….
  • Search
    Illustrated: Google’s Universal Search Explained
    Google recently made what Danny called "the most radical change to its search
    results ever, introducing a "Universal Search" system that will blend listings
    from its news, video, images, local and book search engines among those it
    gathers from crawling web pages." Danny went on to write a massive,…
  • Official:
    Google Acquires GrandCentral, Telephone Management Company
    Google confirmed that they have acquired GrandCentral, a company that lets you
    keep one telephone number as you move from home to home or job to job. Google
    said: We think GrandCentral’s technology fits well into Google’s efforts to
    provide services that enhance the collaborative exchange of information
    between our…

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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