SearchCap: The Day In Search, July 3, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Build An Audience On MySpace MySpace is a great social media site that marketers can leverage in a number of different ways. One of these is building up a […]
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- How To Build An
Audience On MySpace
MySpace is a great social media site that marketers can leverage in a number
of different ways. One of these is building up a large audience for your
profile, which can then be used to drive traffic to your site, interact with
consumers, create mind share, and even empower… - Google Asks For
Formal Role In Microsoft Anti-Trust Dispute
New Google filing presses for role in Microsoft case from the Seattle PI
covers how Google has now formally applied for a direct role to participate in
how a judge evaluates whether Microsoft’s desktop search in the Vista
operating system violates an anti-trust agreement…. - Can Yahoo &
Microsoft Ever Catch Google?
Google is not easing up in terms of search market share and acquisitions. I
need not say it but Google is a formidable force that Yahoo and Microsoft are
not going to overcome easily. Consider the following:… - If Search
Engines Were Frat Houses From Movies
I love search engines. I love comedy movies. So let’s have fun putting the two
together. Which search engines are most like some famous movie fraternities?
Yes, there is an Animal House of search! Google: Lambda Lambda Lambda (Revenge
Of The Nerds) As I pondered how to match search engines… - adCenter
Accreditation To Be Named adExcellence
Dave Naylor reports that he knows the name of Microsoft adCenter’s
accreditation program. The name is adExcellence and is expected to be
available some time this year. adexcellence.com does link to a pilot program
login screen…. - Google Makes
FeedBurner’s TotalStats & MyBrand Free
In light of Google’s acquisition of FeedBurner, Google has made the two
fee-based FeedBurner services free: MyBrand and Stats PRO…. - European
Consumer Rights Group Joins Others In Opposition Of DoubleClick Acquisition
Consumer group hits at Google $3bn move from the Financial Times reports a
large European consumers rights group, Beuc, has joined with others that
oppose Google’s proposed acquisition of DoubleClick…. - Google Appeals
Belgium Newspaper Case Ruling
Google appeals Belgian copyright law, talks ongoing from MarketWatch reports
that Google is appealing the copyright case they lost in Belgium…. - Google Search
URL Parameters Explained
Appending different parameters to the end of the Google search URL string can
often extend the Google search results into something that may be more
tailored for your specific search. Joost de Valk created a Google Web search
parameters cheat sheet (PDF file) that contains a comprehensive list of
many… - LG To Create A
YouTube Mobile Phone
Youtube, SKorea’s LG agree to develop mobile phone from AFP reports that LG
Electronics, a popular cell phone manufacturer, will be teaming up with
Google’s YouTube to create a mobile phone that can upload, view, and share
YouTube videos…. - Search
Illustrated: Google’s Universal Search Explained
Google recently made what Danny called "the most radical change to its search
results ever, introducing a "Universal Search" system that will blend listings
from its news, video, images, local and book search engines among those it
gathers from crawling web pages." Danny went on to write a massive,… - Official:
Google Acquires GrandCentral, Telephone Management Company
Google confirmed that they have acquired GrandCentral, a company that lets you
keep one telephone number as you move from home to home or job to job. Google
said: We think GrandCentral’s technology fits well into Google’s efforts to
provide services that enhance the collaborative exchange of information
between our…
Applications & Portal Features
-
Tool for Backing Up a Blogger Blog, Google Operating System - How Does One
Manage Multiple Google Accounts?, Search Engine Roundtable
Business Issues
- Jeff
Weiner Speaks [BoomTown], All Things Digital -
Consumer group hits at Google $3bn move, Financial Times -
Google
Acquisitions by Year, 2001-2007, Mashable -
More Evil Than Google?, Forbes -
NetVibes, now
with one less CEO, GigaOM -
Bill
Gates Loses ‘Richest’ Crown To Mexican Telecom Mogul, Epicenter -
Google: You ain’t seen nothin’ yet, Canada.com
Conferences
-
What Every CMO Should Know About Search Marketing — On-Demand Webcast,
Search Marketing Now
Link Building
- 5
crafty outside the box link-building tricks & tips, Link Building Blog -
Can You Purchase Text Links for Big Business Sites?, Search Engine Watch
Local, Maps & Mobile
-
Quasi-global Near real-time Rainfall in Google Earth, Google Earth Blog -
The iPhone’s Big Winner? Google Maps!, Small Business SEM - Google Patent Granted on
Customizing Travel Directions, SEO By The Sea - Fast Search
Buys Personalization Tech Firm AgentArts, PaidContent.org
Paid Search & Contextual
-
Microsoft adCenter: For SEM and SEO, Part 2, ClickZ -
adexcellence – adcenter accreditation, Dave Naylor -
Study: Edwards Search Campaign Lacks Efficiency, McCain’s Is Strong,
ClickZ -
Assisted Yahoo Search Marketing Account, PPC Discussions - Google AdWords
Phising Attempt Via Google Legal Subpoena, Search Engine Roundtable - Jason Bourne, Meet
Google, MediaPost - Yahoo
SmartAss, Google Blogoscoped
Podcasts
- In-depth keyword research and
linkbuilding, SEO Beginning Podcast -
Semel Leaves Yahoo; Googlers Leave Google; Google Gets Into "Sicko"
Debate & More!, Daily SearchCast
Searching
-
How many ways can you search a Hot Dog? 469!, Hitwise -
No Free Lunch, Hitwise - BlogScope Offers Unique Ways
to Search the Blogosphere (blogspot for now), SEO By The Sea -
Sputtr Goes Custom – Build Your Own Search Engine!, Sputtr Blog -
Netease Launches New Search Service, ChinaTechNews.com -
Top 100 Alt Search Engines, July 2007, Read/Write Web -
New Design and
Move to Blogoscoped.com, Google Blogoscoped -
The Declaration Of
Dependence, MediaPost
SEM Industry
-
MarketingSherpa: PPC, SEO and Email Guides are on Hold, Fathom SEO -
Bye Bye Marketing Sherpa’s SEO-SEM Buyer’s Guide, Online Marketing Blog - A Salute To
Search Independence!, MediaPost -
Top SEO Blogs by Link Popularity, Online Marketing Blog -
Search Marketing Education Has a Long Way to Go – 5 Examples from the Field,
SEOmoz -
The
Construction of a High-Performance SEO Campaign, Search Engine Guide
SEO & SEM
- New:
Compete Search Analytics, Compete Blog -
John Chow Banned for John Chow on Google, Dave Naylor
Google Quality Scores for Natural Search Optimization, Natural Search Blog-
FAQs added to Google Webmaster Help Group, Brian White -
Negative Seo – Google bans Forbes, Dave Naylor -
7 Questions for Conducting an SEO Site Review, Search Engine Watch -
Is Google’s Spam Fight a Sham?, InformationWeek -
Comments on Thomas Claburn’s piece, Matt Cutts -
Google Image Search Spamming in Action : Hawaii Pictures, Search Engine
Journal
Social Media
- Miniblogging:8
Pownce Rivals Compared, Mashable - Twitter
vs. Pownce: Who Pwns?, Tamar Weinberg - Are My Online
Friends Real, BBC -
Thoof: A New Social News Startup, Read/Write Web
Video, Music & Image Search
- NBC-News
Corp. NewCo. Has No Name, but CEO Now Has One [BoomTown], All Things
Digital - How to
Make YouTube work for Your Company, Graywolf -
YouTube Adds Geotagging, Overhauls Uploader, InsideGoogle -
Using Flickr in your SEO & Traffic Building Strategy, Search Engine
Roundtable
Other Items
- Google
redesigns their philanthropy website, Googling Google - Items from the
YahooSphere, Yahoo Publisher Network Blog -
Google and health care, Official Google Blog - The "Buzz" on
Fourth of July, Yahoo Search Blog
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