Google Ads updates Dating & Companionship Ads policy
Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad eligibility.
Google revised its policy for dating and companionship advertisers, pushing back enforcement and clarifying certification rules for aggregators.
Extension. The deadline for certification has been extended from March 4 to April 9. After this date, uncertified advertisers will no longer be permitted to run ads.
Aggregator update. Aggregatoars promoting dating or companionship services will be eligible to serve restricted ads with proper certification, starting April 9.
- These ads will appear on Search with age and country restrictions.
- Certification for aggregators opens Feb. 25, while other advertisers can continue applying for certification.
Why we care. The certification process aims to ensure transparency and safety in dating-related advertising on Google. The timeline extension and aggregator guidelines provide you with additional clarity and time for compliance.
What’s next: Advertisers should prepare for the April 9 enforcement deadline and secure the required certification to avoid disruptions in campaign eligibility.
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In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.