“After years of being betrayed by spammy search results, our brains have been trained to filter out keyword-stuffed ads as irrelevant,” says Jacob Baadsgaard of Disruptive Advertising.

“In other words, if your ad copy looks generic, overly corporate or sales-heavy, your potential customers may skim past your ad without even realizing it—their brains will simply filter it out before they even have a chance to read it.”

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In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content. Not less, not more—just better. This guide from Sharpspring shows you how.

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This brand new resource is aimed at helping marketers understand the factors involved in successful paid search efforts — whether you’re a novice or long-time practitioner. The two tables and accompanying report with additional resources, focus on the growing number of campaign types, formats, copy options, bidding and targeting mechanisms as well as optimization and measurement levers. The tables also provide an at-a-glance view of the influence of automation and machine learning on paid search. 

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Register for SMX West before the year is over and join us February 19-20, 2020 in San Jose for a fabulous training and networking experience! Discover actionable tactics that can help you achieve your search marketing goals and connect with a thriving community of like-minded professionals. The experts at Search Engine Land have redesigned the agenda just for you, featuring 85+ unique sessions on SEO, SEM, and digital commerce marketing. Sharpen your skills, broaden your horizons, and prepare for what’s next: Register for SMX today!

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