Sign up for our daily recaps of the ever-changing search marketing landscape.
SEO Expert Swears In Court That Google Uses Meta Keywords Tag
I was pointed to a filed affidavit (PDF) between Jenzabar & Robert Maginn as the plaintiffs versus Long Bow Group as the defendants. In short, it seems like the plaintiff is suing the defendants over trademark infringement within a site’s keyword meta tags.
What is interesting is not that there is a lawsuit about this, this is nothing new. It is the fact that the defendant cited a post by Google that Google does not use the meta keywords tag as a ranking factor or any factor at all. Because of that post, amongst other reasons, the defendant filed a motion (PDF) to strike the affidavit that Google does use these meta keywords tag and thus, they can sue for trademark infringement.
Even after that, the plaintiff submitted a third affidavit claiming Google does use meta keywords tag. I am not sure why the lawyers keep bring up the meta keywords tag, when Google specifically says they do not use them and when the defendants have clearly showed them a link to the post and quotes from the Google post.
This all seems somewhat comical to me and a big waste of expensive legal dollars. But hey, what do I know, I am not a lawyer.
You can read many the legal documents regarding this case at the Citizen.org web site.