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    SMX Advanced expands in 2027: See you in San Diego and Boston

    More opportunities to learn from expert speakers, join in-depth Q&A, and connect with top SEO and PPC professionals at two 2027 conferences.

    It’s official: There will be two SMX Advanced events in 2027. The shows are scheduled for March 17 to 19 in San Diego and Sept. 20 to 22 in Boston. This is the first time SMX Advanced will run twice in one year.

    Two coasts, two events. The expanded schedule will give you two chances to join the advanced search marketing conference, with one event on the West Coast and one on the East Coast.

    Since 2007, SMX Advanced has focused on advanced, actionable tactics designed for experienced search marketers looking for ideas, strategies, tactics, insights, and tools they can use when they return to work.

    What to expect. The programming will include expert-led sessions, deeper discussions, and in-depth Q&A. Both SMX Advanced shows will include structured and informal networking, giving you time to meet peers, potential hires, employers, and other people across the search community.

    Why we care. SMX Advanced is built for experienced practitioners who want more than basic search advice. By adding a second in-person SMX Advanced event in 2027, we’re giving more people access to advanced programming without requiring everyone to travel to one coast. Next year will also be the 20th anniversary of SMX Advanced, which launched in 2007 in Seattle.

    Exclusive programming. The team behind Search Engine Land, along with a programming committee of SEO and PPC experts, will put together the agenda.

    Stay updated. Visit SMX Advanced to receive updates about the San Diego and Boston shows.

    Sponsors. To learn more about sponsoring the event(s), you can complete this form.


    Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.


    About the Author

    Danny Goodwin
    Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo - SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

    Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.