SMX Advanced San Diego 2027 speaker pitches are now open
Want to be on stage in March? Now is your chance to pitch advanced, actionable sessions on SEO/GEO, AI-driven search, PPC, and more.
Topic: Boston
10 types of keywords with examples (+ How to find them)
Discover the 10 essential types of keywords to boost your SEO strategy. Learn how to effectively shape your content for better results.
Duplicate content and SEO: The complete guide
What is duplicate content? And why is it bad for SEO? Get all the info right here.
What six perspectives reveal about demand generation in AI search
SEO, PR, analyst relations, and publishers are solving the same AI measurement problem from different angles. Here's what they agree on.
SMX Advanced expands in 2027: See you in San Diego and Boston
More opportunities to learn from expert speakers, join in-depth Q&A, and connect with top SEO and PPC professionals at two 2027 conferences.
Search Engine Land welcomes Traffic Think Tank to its community portfolio
Traffic Think Tank will continue operating as a private Slack community while expanding member benefits through Search Engine Land.
How real people actually prompt AI — and what it means for GEO
Survey data reveals how users combine short queries with personal context — and why that changes how brands earn visibility in AI search.
Why AI visibility starts before search and ends with citations
Most visibility is shaped before the query. Learn how influence, entity signals, and original data determine who AI systems cite.
HubSpot rebrands its flagship conference from Inbound to Unbound
After declaring inbound dead last year, HubSpot is renaming its annual conference to something less limiting.
Heidi Sturrock shares how a costly mistake became a competitive advantage
Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor's angry customers leading to an unexpected acquisition strategy.
Search Engine Land celebrates its 19th birthday
Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2025 and look forward to an even greater 2026.
Google’s Year in Search 2025: These trending topics spiked big
Google’s list reveals 2025’s breakout topics and fast-moving trends that signal where search – and SEO opportunity – is shifting.
Adobe to acquire Semrush
Adobe will acquire Semrush for $1.9 billion, the companies announced today, with closing expected in the first half of 2026.
What is a landing page? Build pages that convert
Landing pages drive action. Learn what they are, how they work, and how to design high-converting pages for SEO, ads, email, and more.
Programmatic SEO: Scale content, rankings & traffic fast
Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target long-tail keywords, and dominate SERPs with smart systems.
The future of PPC is AI-on-AI – but only one side knows your business
Search Intelligence OS empowers advertisers to shape automation outcomes, enforce brand standards, and scale results efficiently.
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
Kelsey Libert on AI reshaping SEO, scalable knowledge, and building authority
SMX Advanced speaker Kelsey Libert shares insights on AI-driven reinvention, shifting user behaviors, and building brand visibility.
Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement
SMX Advanced speaker Mordy Oberstein shares insights on AI hype, SEO’s shifting role, algorithm chaos, and the internet’s golden age.
James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance
SMX Advanced speaker James Brockbank shares insights on, SEO strategy, AI impacts, and SEOs working backwards from business goals.
Dawn Anderson on the SEO AI storm, user journeys, and why search is exciting again
SMX Advanced speaker Dawn Anderson shares insights on SEO's future and adapting to the era of generative information retrieval.
Will Scott on AI content reuse, schema and semantics, and generative engine optimization
SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.
Why your best content is invisible to AI search engines (and how to fix it in 30 minutes)
If AI can’t read your website, it won’t recommend it. Learn how to structure and mark up your content to win in the age of AI-powered search.
Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI
SMX Advanced keynote speaker Dave Davies shares insights on LLM pitfalls, weird tech gotchas, and why generative engines are the future.
[Next Week] Learn, grow, and connect at SMX Advanced in Boston
Actionable training. Next-level networking. Don't miss the first IRL SMX event since 2019.
Crystal Carter on the LLM-SEO intersection, new SEO ideas, and reasoning models
SMX Advanced speaker Crystal Carter shares insights on SEO reinvention, deep search, and why relevance is the future of search.
Mike King on relevance engineering and the end of SEO as we know it
SMX Advanced speaker Mike King explains how AI is changing search and SEO – and why relevance engineering is the future.
Eric Enge on winning SEO, E-E-A-T, and adapting to AI
SEO is evolving, not ending. SMX Advanced speaker Eric Enge shares how to adapt to AI, traffic shifts, and the signals Google values now.
How to use Google Gemini for better SEO
Gemini goes beyond content creation. Here’s how to use Google’s AI to power on-page SEO, local strategy, audits, and data analysis.
Local keyword research: Boost local SEO with the right terms
Discover how to uncover high-impact local keywords that drive foot traffic, leads, and visibility. Dominate local search with smarter SEO targeting.
How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.
Google testing new-look search results in EU
Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
How to search Google by date with before: and after: search commands
The before:YYYY-MM-DD and after:YYYY-MM-DD search operator commands yield results for before, after, and within the dates you specify.
Top SEO tips for location-specific websites
Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers.
Semrush acquires Search Engine Land
Leading SaaS platform Semrush acquired Search Engine Land, SMX and all of our sibling publications.
New Google Search AI features to help you plan, research and learn
New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.
Teaching writers when and how to use generative AI to create helpful content
Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs.
What to know about PPC keyword research tools and match types
Learn the importance of keyword research and understand the different keyword match types and how to use them in PPC.
Visual optimization must-haves for AI-powered search
Boost your SERP visibility with this three-step strategy for optimizing visual assets and gain SEO insights from a real-world case study.