See what your free Expo+ pass unlocks.
The Expo+ pass is designed for search marketers seeking a streamlined, affordable conference experience. We’ve curated a seriously value-packed program given the ticket cost… which is $0. Stay tuned for more details about the 2027 program!
Past Title & Gold sponsors
Stay tuned for more details about the 2027 Expo+ program!
Three Eye-Opening Keynotes
Enjoy access to all three of the star-studded keynotes happening at SMX Advanced:
Your AI ROI story is broken: How to fix it before budgets get cut with Purna Virji
RAG, context graphs, and agents: Exploring the new architecture of search with Dawn Anderson
Agentic PPC: What’s real, what’s hype, what’s next with Anu Adegbola and a panel of search experts
Interactive Clinics
Step right up for a series of expert-led interactive clinics that address your specific search marketing challenges:
Audit your PPC accounts for peak performance with Brad Geddes, Greg Finn, and Amy Hebdon
AI + local SEO at scale with Andrew Beckman and Andrew Shotland
Computer use vs. WebMCP – A live audit of agentic understanding with Dave Davies
Transform your landing pages to convert the traffic you already have with Brian Massey
"It's New!" with Barry Schwartz
Join us in person for a live recording of the "It’s New" morning show with Barry Schwartz and the It's New crew, where we deliver your daily dose SEO and PPC news... straight from the SMX Advanced show floor -- happening on Thursday, June 4, from 8:00am-8:30am ET. Learn more here!
SMX Theater Presentations
The SMX Theater is home to bite-sized sessions and case studies with experts from some of the most cutting-edge solution providers in the market, including Semrush, Microsoft, Previsible, Nozzle, Level Agency, CallRail, Channable, Lastmile Retail, Diginius, AccuRanker, CTM, Resolve, MotiveMetrics, seoClarity, STAT Search Analytics, Originality.ai, Ringba, and more.
Visit the agenda and check out the sessions on the light blue Theater track to see the complete lineup!
Solutions Track Sessions
The Solutions track is where market-defining companies share next-level insights and actionable tactics to help you execute more successful campaigns. You'll have the chance to learn directly from experts at Microsoft, Semrush, Optmyzr, CallRail, Citation Labs, Level Agency, Journey Further, and more.
Visit the agenda and check out the sessions on the purple Solutions track to see the complete lineup!
The Expo Hall
The Expo Hall is home to market-defining companies ready to demo their products and solutions. Mix and mingle, score some swag, and discover game-changing tools that can save your time and make you money. The Expo Hall is also where you can access tasty refreshments during every session break!
The Meet & Greet Reception
Join us at Sauciety Restaurant in the Westin lobby for our classic Meet & Greet Reception on Wednesday, June 3, from 5:00pm - 6:00pm ET. Mix and mingle with speakers, sponsors, and fellow attendees while enjoying casual cocktails and sumptuous snacks. It's the perfect way to jumpstart your networking experience at SMX Advanced.
Hang with the Search Engine Land Team
Join members of Search Engine Land -- including Barry Schwartz and Danny Goodwin -- for a casual round (or two) of drinks in the Westin's Birch Bar on Wednesday, June 3, from 7:00pm - 9:00pm ET! Mix, mingle, and get to know the folks who publish the stories you love -- and program the conference you trust -- in a relaxed environment. (The conversations are free... but you'll pay your own drink tab!)
Morning Networking
Start your day on the right foot with your choice of a scenic morning run along the harbor or an invigorating yoga flow to center your heart, body, and soul. Both happen on Thursday, June 4, and Friday, June 5, from 6:00am - 7:00am ET. Learn more here!
Networking Reception
Join your SMX community for the ideal way to unwind after an intense day of learning on Thursday, June 4, from 4:45pm - 6:00pm ET. Grab a drink and some hors d'oeuvres, wander the Expo Hall, chat up some sponsors, snag some swag, and enjoy!
SEO Solutions Lab with Barry Schwartz and Danny Goodwin
Bring your SEO challenges to a fun community networking event and workshop solutions alongside Search Engine Land’s Barry Schwartz and Danny Goodwin - together with your SEO peers -- happening on Thursday, June 4, from 6:30pm - 7:30pm ET.
PPC Live with Anu Adegbola
Join Search Engine Land’s Paid Media Editor, Anu Adegbola, for a bite-sized version of her beloved London meetup -- featuring special guests Amanda Farley, Greg Finn, Aaron Levy, and Susan Yen! Bring your paid search questions, concerns, and ideas to the table, and get ready for some fun -- happening on Thursday, June 4, from 6:30pm - 7:30pm ET.
Magic: The Gathering Game Night
Are you ready to geek out in good company? Join Navah Hopkins and George Nguyen for an SMX-flavored Magic: The Gathering night worth drawing for. Bring your favorite casual decks and join us on Thursday, June 4, from 6:30pm - 7:30pm ET. Beginners welcome!
Scenic Harbor Walk
Join Lauren Donovan, Director of Marketing at SMX, for a relaxed harbor walk designed for conversation, connection, and capturing a few beautiful moments on Friday, June 5, from 4:00pm - 5:00pm ET. This easy 2-mile route follows flat, wide waterfront paths, with planned photo stops along the way. It’s a final chance to connect with the SMX Advanced community before heading off for cocktails, dinner, and the journey home.
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