The Master Classes

Gone are the days of ten blue links and basic on-page optimization. SEO is one of the fastest-evolving aspects of the digital landscape. If you want to stay ahead of the competition and at the top of the SERPs, it’s time to take your SEO knowledge to the next level.

Join SEO pioneer Bruce Clay for his time-tested SEO Master Class, where you’ll explore SEO methodology, concepts, and strategies based on years of research and success in online marketing. The techniques covered in this training will empower you to improve rankings and visibility online in a way that provides lasting value to your websites.

It seems like every day, there’s a shiny new ad platform tempting search marketers and their PPC budgets… but after more than 20 years, Google Ads (formerly AdWords) is still the core of many companies’ interactive campaigns.

Start the New Year off with a fresh look at how your PPC campaigns are structured (and where you can improve their performance) with renowned Google Ads expert Brad Geddes. His two-part Master Class features invaluable training and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing.

Ready to move beyond on-page SEO fundamentals? Want to understand the gory technical underpinnings? Crave the raw data that shows what’s really happening and what’s not? If so, then this is the technical SEO Master Class for you.

Get into the nitty-gritty in this two-part Master Class, led by your host Eric Enge — together, you’ll explore everything from implementing ideal site architecture to boosting your number of featured snippets and everything in between. Get ready to dig into the best of the best techniques and methods that will help you drive your campaigns to success.

Data and analytics: They’re what’s needed to judge if your website, advertising campaign, landing page, or business listing is reaching, engaging, and converting your potential audience. Everyone knows you need your Google Analytics, Search Console and Ads installed to gather all the data. Follow that up with “What do you do with that data?” and you get silence.

Join analytics expert Colleen Harris for her two-part Master Class to explore all parts of Google Analytics 4, from finding data to replacing views with custom reporting. We’ll look into all the ways we can find the influence of strategy in data, even if you don’t know the source. We’ll cover building audiences in cross-domain tracking and how “consent mode” works with customer data platforms.

In the game of paid search ads, “The player who converts best wins.” Higher conversion rates drive ROAS up, slash acquisition costs, and allow you to out-bid the competition. It’s easy to throw money on ads in an attempt to achieve this goal, but what’s it all worth if you’re funneling users to less-than-ideal landing pages?

Join conversion optimization expert Brian Massey to learn how to invest wisely in your landing pages to drive all of your paid ad metrics deeper into the green. By the end, you’ll have the tools and the confidence to push through winning PPC ad campaigns.

Smart marketers know that SEO and content are essential ingredients for successful search marketing. But even more important is that these two cornerstones work together in harmony. Creating content for the sake of content won’t get you far… and what’s worse is it can potentially work directly against your ongoing optimization efforts.

In this hands-on Master Class, content expert Michael Brenner will equip you with a tactical roadmap that can help get your marketing teams on board with SEO — and help them deliver content that achieves a high level of organic reach, engagement, and conversions.