John McAlpin

Join us for Technical SEO training with John McAlpin to learn actionable techniques that support organic growth.

Online March 17-18, 2025 | 12:00pm – 3:00pm ET | $249 | Live & On-Demand

• How to audit like Google crawls: Discover how to approach website audits by thinking like Googlebot. Learn to identify overlooked technical issues and understand how Google interprets your site structure, content, and navigation. This insight will help you prioritize fixes that truly matter for search performance.

• Advanced crawling configurations: Master sophisticated crawling setups to gain better insights into your site’s behavior under different conditions. Learn how to avoid common crawl traps, implement crawling etiquette, and ensure search engines can efficiently access your most valuable content.

• Things SEO tools won't show you: Automated SEO tools have their limits. Dive into the world of manual auditing to uncover technical issues that tools often miss, such as edge-case crawling errors, content rendering discrepancies, and overlooked site nuances that impact performance.

• Advanced site speed: Site speed impacts both user experience and rankings, but measuring it isn’t always straightforward. Explore advanced techniques for diagnosing speed issues, optimizing script execution, and prioritizing fixes to make a measurable impact on performance and user satisfaction.

• Schema markup: Schema markup is a key component of modern SEO, but it requires precision. Learn the latest rules for deploying schema effectively, avoid common pitfalls, and discover advanced techniques to supercharge your structured data for maximum impact.

• Entity SEO: Entity-based SEO focuses on building meaningful connections between content and concepts. Gain a clear understanding of entity research tools, practical implementation techniques, and how to leverage entities to improve visibility in the ever-evolving semantic search landscape.

This technical SEO training course is ideal for SEO professionals with intermediate to advanced technical skills who want to deepen their expertise. Whether you have 2+ years of experience or already manage technical audits, you’ll gain actionable insights into advanced crawling, site speed optimization, schema strategies, and entity SEO to elevate your capabilities.

Here’s a look at what you’ll cover when. If you can't attend live, on-demand access is included for free. (Exact times are subject to change.)

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