smxmc23-logo-e1684174040230 Online August 16-17, 2023

Technical SEO training with Eric Enge

Implement data-driven tactics to optimize your online presence

Online March 1-2, 2023 | 12:00pm – 3:00pm ET | $299

Ready to move beyond on-page SEO fundamentals? Want to understand the gory technical underpinnings? Crave the raw data that shows what’s really happening and what’s not? If so, then this is the technical SEO Master Class for you.

Get into the nitty-gritty in this two-part Master Class, led by your host Eric Enge — a Search Engine Land 2016 Search Marketer of the Year recipient, 2016 US Search Awards Search Personality of the Year, 2018 Drum Search Awards Personality of the Year, co-author of The Art of SEO, President of Pilot Holding, and Principal for the Digital Marketing Solutions Business Unit at Perficient.

Together, you’ll dig into the best of the best techniques and methods that will help you drive your SEO campaigns to success.


Here’s a breakdown of what will be covered:

  • How the search landscape will evolve over the next two years and how that impacts your search strategy

  • How to determine the most critical areas of SEO investment

  • A framework for prioritizing your SEO activities and for helping others in your organization understand why it’s so important

  • The underlying motivations that drive Google’s approach to search quality and how it impacts your web publishing strategy

  • How Google is actually using machine learning to improve search

  • What makes a site architecture ideal to Google

  • An in-depth understanding of how to establish high levels of relevance

  • A method for updating content on your pages that can drive double-digit gains in organic search traffic

  • Google’s remaining limitations in processing JavaScript and how to deal with them

  • The issues with duplicate content and how best to address it

  • How thin content differs from duplicate content and approaches for addressing it

  • How to increase the number of featured snippets your website earns

  • All about Schema and how to use it on your site

  • How Google’s recent statements about links should impact your “link attraction” efforts

  • Why the Page Experience Signal is important and how it impacts your SEO going forward.

  • How Core Web Vitals fits in, why it matters, and the potential scope of its impact

After this Master Class, you’ll be able to:

  • Understand where Google is going and how to capitalize on it

  • Take concrete steps toward building a strong technical SEO foundation

  • List the core elements of a content plan to drive SEO

  • Leverage machine learning algorithms to help with your SEO program

  • Explain the actual impact of Core Web Vitals

Who should attend this Master Class?

SEO practitioners with more than two years of experience will benefit the most from this Master Class.

Meet your Master Class instructor

Eric Enge has been speaking about digital marketing for more than a decade. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards, and his new company, Perficient, was named Best Interactive Marketing Agency at the Interactive Marketing Awards in 2019.

Eric is President of Pilot Holding and also a Principal for the Digital Marketing Solutions (DMS) team at Perficient. He was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts, which Perficient acquired in July of 2018. Eric specializes in creating and implementing SEO strategy and driving the change required to make that possible.


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