Brian Massey

Poorly designed landing pages can stop conversions in their tracks.

Join us for: Designing landing pages that convert with Brian Massey to learn how science and psychology can empower you to design high-converting landing pages.

Online August 21-22 | 12:00pm – 3:00pm ET | $299

You will learn:

• Why your design is doomed and what to do about it. This may sound negative, but it’s not. The first step to improving your landing page is understanding how our biases are preventing us from giving customers and potential customers the information they need to convert, and that’s what we’ll tackle first.

• The Scientific Method. In this section, we’ll explore how applying the scientific method will enhance our landing page creation and design. We’ll discuss how to generate ideas and hypotheses. Then, we’ll discuss how your messaging and value proposition come into play, how your layout may or may not make it easy for viewers to find the information they came for, and the importance of credibility, special proof and security/risk reversal.

• Using AI to develop persuasive messages. AI can help you zero in on your target audience. In this section, we’ll show you specific ways (and prompts to use) to get AI to rewrite your copy to appeal to audiences with different personality types. We’ll also talk about how to dig deeper into different personas’ needs and fears, ultimately allowing you to craft specific messages to individual target audiences.

• Using the data you have. Learn tips and methods for evaluating your landing pages using the data at your fingertips. Understand how sample size comes into play and when to qualitative and quantitative data. Put all of your marketing data to work to improve your landing pages.

• Getting started with AB testing. Here, we’ll tackle different experimentation techniques that reveal what is working and not working on your pages. We’ll examine a variety of data sources, such as heat maps, and do a deep dive into AB testing tools and techniques.

• A new way to design. By the time you reach this point, you’ll be ready to take everything we learned over the last two days and have it come together to develop a strategy and implement a new way to design your landing pages.

• Site reviews. We’ll have time on both days to do some live site review. You’ll have a chance to submit your landing page for review. Brian will choose a few landing pages that are good teaching examples from those submitted to review in front of the class and will provide constructive feedback on how to improve the page to increase conversions.

Who should attend?

This Master Class will be very effective for any business that is selling online or generating leads for the business online, specifically: digital marketers, business owners, CMOs, designers, UX professionals, copywriters, etc.

Agenda

Here’s a look at what you’ll cover when. If you cannot attend live, on-demand access is included for free. (Exact times are subject to change.)

Meet your Master Class instructor

Brian Massey has been teaching and writing about digital marketing since 2005. He donned a lab coat in 2007 and created one of the first conversion optimization agencies, Conversion Sciences. His company has run thousands of tests on the websites of companies of all types and sizes. The process his company has developed is a proven, repeatable way to build high-performing digital campaigns, from ad click to purchase. Today, he is a highly-rated speaker and teacher on digital marketing concepts for digital businesses in any industry.