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SEO-friendly content marketing training with Michael Brenner
Design effective editorial strategies that drive traffic and engage visitors
Online August 16-17, 2023 | 12:00pm – 3:00pm ET | $299
Smart marketers know that SEO and content are still essential ingredients for successful search marketing. But even more important is that these two cornerstones work together in harmony in this new era of generative AI.
Even the latest models cannot define and publish content strategies that consistently produce high-quality content and SEO results. That‘s why you need to learn how to develop a strategy that delivers a valuable, seamless user experience, showcases your site as trustworthy and authoritative, incorporates the right keywords the right way, and embraces the fundamental tenets of SEO.
If you’re struggling with how to produce high-quality content in such a way that helps achieve organic growth, and how AI can support the process, then this Master Class is for you.
In this hands-on Master Class, speaker, author, and leading expert Michael Brenner will equip you with a tactical roadmap that can help get your marketing teams on board with SEO — and help them deliver content that achieves a high level of organic reach, engagement, and conversions.
Here’s a breakdown of what will be covered:
What is content marketing and why it is so important
The impact of AI on search
How to use AI for content generation and when to avoid using AI content
The foundation to content marketing success
The components of a positive digital content experience
How to craft an editorial strategy that maps content to the right audience
What topics, types and formats of content should you create
Which channels should you consider for distributing content
How to measure content marketing effectiveness
After this Master Class, you’ll be able to:
Build the business case and gain the budget for content marketing
Reach, engage, and convert new customers for your business
Identify the key factors of effective content marketing
Measure and report on content marketing achievements in the form of leads, sales, and ROI
Establish key roles and responsibilities for everyone involved in this initiative
Define key metrics to measure the success of your content marketing programs
Execute a documented content development marketing roadmap specific to your business needs
Who should attend this Master Class?
Anyone looking to define a strategy for content marketing success should attend this Master Class. If you are looking to understand how SEO relates to content marketing and how together they can drive more traffic and rankings from your website content, more awareness for the brand, and more measurable results from your content marketing… then this training course is for you!
Meet your Master Class instructor
Michael Brenner is a top Content Marketing influencer, an experienced CMO and Digital Marketer with stints at brands like SAP and Nielsen and multiple high-growth startups. Today, Michael runs a fast-growing content marketing agency, Marketing Insider Group. He is also the author of The Content Formula, and Mean People Suck. When he’s not running after his 4 kids, or building effective content marketing programs. Michael enjoys sharing his experiences and client stories to inspire leaders like you to create growth and impact.
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