Ecommerce

Stumped By Safe, Burglars Google For Help, Steal $12,000

Via John Battelle, Bumbling Bigg City burglars got $12K from the Colorado Springs Gazette covers how two burglars turned to Google to crack a safe.


After breaking into a Colorado Springs amusement center, the burglars spent over an hour working the safe. Finally, they used a computer in the next room and searched for “how to open a safe” and “how to crack a safe” on Google

Success! They opened the safe and stole $12,000. So far, they haven’t been caught.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.