‘Think Insights’: Google’s New Research Hub Offers Data Porn For Marketers
Lest you think that Google’s product streamlining has completely stifled any new developments, the company has announced a new research center for marketers called Think Insights.
On first glance, there’s almost an overwhelming amount of information in Think Insights … thus the “data porn” reference in our headline. If you love statistics and marketing, you could pretty easily get lost in there.
It’s part of the ThinkWithGoogle.com domain and comes from the same group that debuted the Think Quarterly online magazine earlier this year.
Google calls Think Insights a “digital cheat sheet” for marketers.
Here you will find a selection of the research, insights and ideas — from both inside and outside of Google — that informs our strategies, decisions, and products. There are videos, articles, interviews, and studies designed to bring you everything from high-level inspiration to deck-ready data points. Consider this your digital cheat sheet.
There are research reports, infographics, video interviews and statistics (broken down by industry, marketing objective and more), and you get the impression that Think Insights is only going to get bigger — much bigger — over time.
It’s an interesting product and one that will likely be popular with a lot of online marketers.
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