Threads search is coming, but when?

Threads search has been limited to searching for accounts. But now Threads is testing text search in New Zealand and Australia.

Chat with SearchBot

“Search is coming to Threads,” according to Meta CEO Mark Zuckerberg.

Zuckerberg shared the news via Threads about an hour ago, but it’s unclear when it’s coming. But if he’s hyping it up, Threads search must be near.

Why we care. The Threads app launched without several basic and expected features – such as the ability to search for posts using words. We have been frustratingly limited to only searching for accounts, but it seems that will finally change soon, which means more opportunities for your posts to be discovered.

Search being tested now. Threads Search is now being tested in New Zealand and Australia, TechCrunch reported. Search will rollout to more English-speaking countries but we don’t yet know when.

What it looks like. Here’s a screenshot for a Threads search for [tennis], via TechCrunch:

Threads Search Tennis

What Meta is saying. “We are actively listening to the community’s feedback and working on more features to improve the search experience,” the company said in a statement.

Better late than never? Threads took just five days to get 100 million users. However, in the weeks since, engagement has declined and it has an estimated 8 million daily active users now. We’ll soon find out whether launching the web version of Threads and having actual useful search can help reverse Threads’ downward trend.

Dig deeper. Threads FAQ: Everything marketers need to know

“For you on Threads”. Meanwhile, in another attempt to lure in users, Instagram has started testing a For you on Threads carousel with a link to open the app, TechCrunch reported.

About the author

Danny Goodwin
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo - SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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