Google vows to adjust global ad technology after settlement with French Competition Authority
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.
Topic: Ad server
Ad Pricing For Ad Buyers
Ad pricing for ad buyers is at the same time both very simple and very complicated. Out of the main three types of ad pricing models, two of them are very favourable to ad buyers, and the third has its charms too. The main three ad pricing models for ad buyers CPC campaigns are great […]
Buying Ads On A CPE Basis
When should I be buying ads on a CPE basis? The simple answer is: when you don’t want your ads to be ignored. If your ads have a consistently low CTR and are converting poorly, then it could be time to start paying for users to pay attention to them. CPE campaigns can also be […]
Selling Ads On A CPC Basis
When should I be selling ads on a CPC basis? The simple answer is: if you are able to optimise campaigns. CPC deals are very common, so you likely won’t be able to turn them down until your site is pretty large. If you are able to optimise campaigns towards CTR, or your ad server can […]
Selling Ads On A CPA Basis
When should I be selling ads on a CPA basis? The simple answer is: when you have spare space on your site and it’s a good advertiser. A CPA deal is generally a great deal for the advertiser, but it can work out good for you too if you have space on your site you […]
Buying Ads On A CPA Basis
When should I be buying ads on a CPA basis? The simple answer is: when you have the opportunity and the technology. Buying ads on a CPA basis seems like a no brainer: you only pay for ads when they make you money – what could be better! More so than even CPC campaigns, CPA ad […]
Selling Ads On A CPM Basis
When should I be selling ads on a CPM basis? The simple answer is: if you are getting a reasonable amount of money for your inventory. Selling ads on a CPM basis is advantageous to website owners as you can then guarantee the revenue for a certain amount of ad impressions. It makes sense to […]
Ask For A Frequency Cap
Last updated June 2024 Index Click on the links below to jump to the associated section What is a frequency cap? Frequency cap advice for Ad Buyers CPA Campaigns CPC Campaigns CPM Campaigns Frequency Cap Advice for Site Owners Technical Information Frequency Formula Find out more What is a Frequency Cap? A frequency cap is […]
Fill Rate
Fill Rate means the number of ad impressions that actually deliver ads out of the times an ad was requested by an ad server. It can be used to measure any situation where an attempt is being made to place ads on the internet, for example: The number of placements on a website that successfully […]
Advanced Setup
Once you’ve got your ad network tags working on your site, you have done the hard part. There are many more things you can do in terms of having a more advanced setup, but these should wait. Don’t jump into adding anything new until you are sure that your initial setup is working fine – […]