Topic: Adweek

Yahoo Searchlight Awards Last Night

I had the honor of being a panelist for the 2nd (now) Annual Yahoo! Searchlight Awards. Also on the panel were Brad Berens, iMedia Communications; Jon Fine, BusinessWeek and Brian Morrissey, AdWeek. The four finalists were: Sprint-Talladega Nights, presented by NeoSearch Special K, presented by Starcom Lexus All-new LS Launch, presented by TeamOne Chase Freedom, […]

Google Testing Video Ads “In Stream”

AdWeek reports that Google is testing video ads at Beet.tv for AllState. The reports indicate that about a week ago, Beet.tv has 15 second Google ads for AllState in their videos. The ads linked to www.allstate.com/google with a special landing page for those users. The ads “were sold at $15 per thousand views, with the […]