The AI visibility index: Which brands are vanishing from AI search?
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.
Topic: Aetna
This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
SearchCap: Google launches Google Dataset Search, insider look at SMX East & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s an exclusive insider look at SMX East Sep 5, 2018 by Chris Sherman Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than […]
SearchCap: Google Q&A, voice search expands, app-install ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network. […]
SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within images Jun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its […]
SearchCap: Google Maps Pac-Man, Google/Baidu China & Senator Lee FTC
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast Tips for search marketers trying to turn mobile callers into customers. Google’s PAC-Maps Gets April Fools’ Ball Rolling Early, […]
Innovative Marketers, Transformative Technologies – Attend MarTech in San Francisco, March 31-April 1
Next month, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference. Secure your spot and save $250 by purchasing by this Saturday, February 21. Register now. Join us March 31-April 1 in San Francisco for: Presentations and panel discussions that guide your selection of marketing technologies, […]
SearchCap: Google Pigeon, Google Lyrics & Bing Rehires Forrester
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pigeon Update Rolls Out To UK, Canada & Australia Google’s new local ranking algorithm that launched in the US earlier this year has rolled out to the UK, Canada and […]
Vertical Search Engine Healthline Launches “Semantic Ad Network”
Vertical health search engine Healthline has introduced what it’s calling the Healthline Media Network, a contextual ad network for medical and health-related sites. According to the company, the new ad network will utilize Healthline’s “semantic health search technology” to better understand partner page content and do a better job of matching ads accordingly.
SearchCap: The Day In Search, March 12, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Health Insurance Carrier Aetna Introduces Personalized Health Search From Healthline
Vertical health destination and search engine Healthline has teamed up with US health insurance carrier Aetna to offer what the company is calling Aetna SmartSource — customized health search. The service, powered by Healthline, will roll out on Aetna’s member self-service website and offer personalized search results based on individual health records and profiles. That […]
Vertical Search Provider Healthline Beefs Up Content, Features
Health is one of the “strategic consumer verticals” that Microsoft has identified and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There’s also Steve Case’s much-hyped Revolution Health. (WebMD is the category leader according to comScore.) However, one of the […]