SearchCap: Google Maps Pac-Man, Google/Baidu China & Senator Lee FTC

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast

  Tips for search marketers trying to turn mobile callers into customers.

• Google’s PAC-Maps Gets April Fools’ Ball Rolling Early, Turns Google Maps Into Pac-Man Video Game

  Today’s PAC-Maps release is most likely the first of many April Fools’ Day gags from Google.

• Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer

  As China’s search revenue share continues to grow, Google will largely be missing out while its sites are blocked on the mainland.

• A Surefire Recipe To Getting The Links You Deserve

  Columnist Julie Joyce explains how one site takes advantage of users’ search behavior and explains how you can do the same.

• When Did The Eiffel Tower Open To The Public? Today’s Google Logo Marks 126th Anniversary Of Paris Attraction

  Built by Alexandre-Gustave Eiffel for the World’s Fair, the now iconic structure opened to the public on March 31, 1889.

• Dive Deep on SEO, PPC, International Search, Display & Local Search – Check Out the SMX Advanced Workshops

  Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At SMX Advanced you’ve got six workshops to choose from. Each provides: a full day of in-depth instruction on one digital marketing topic; an intimate learning and networking experience with a small group of your peers; access to […]

• Senator Mike Lee Opens Investigation Into Google-FTC Antitrust Outcome

  Secondary political motivations enter the FTC report controversy.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Driver Education School Integrates Google Street View With Online Test Preparation
• Twitter Unveils Curator, A Real-Time Search & Display Tool For Publishers
• Is Poor Grammar Killing Your Content Marketing? Study Says 69% Of Brands Fail to Make The Grade
• Pinterest Marks 5th Birthday With New Stat: 50 Billion Pins Served
• At MarTech Conference, Aetna’s MTO Says Marketing Technology Can’t Exist In A Silo
• Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy
• Search Intent Optimization: Your Ticket To More Engagement
• Tips For Selecting The Right Predictive Intelligence Solution
• Why Content ‘Misdirection’ Can Be A Viral Homerun
• Dive Deep on SEO, PPC, International Search, Display & Local Search – Check Out the SMX Advanced Workshops
• YouTube Vs. Facebook Video: Two Titans Face Off
• More Unbundling Evidence? Google+ Making Photos Available On Google Drive

Search News From Around The Web:

Industry

• Dear SEO Industry: Haters Don’t HAVE to Hate, The SEM Post

Local & Maps

• Apple Maps Connect services branch out to Italy, Mexico, Switzerland, Apple Insider
• Local Citation Sites for Top 100 US Cities, brightlocal.com

Searching

• Why men are better at Google than women, Telegraph

SEO

• 7 SEO-Boosting Tactics You Might Be Neglecting, Search Engine Guide
• Did Wikipedia Take An Organic Hit In Google Search?, Search Engine Roundtable
• Google News Updates Inclusion Process But Rejection Notices Delayed, Search Engine Roundtable
• How To Mine Data for SEO Insights, blog.raventools.com
• Upgrade Your Product Descriptions to Boost Sales, SEM Rush

SEM / Paid Search

• 3 Killer Strategies for Custom Affinity Audience Campaigns, PPC Hero
• How BIng Ads Universal Event Tracking works with Yahoo Dot Tracking, BIng Ads

Search Marketing

• The 15 Best Guides for Keyword Research: Tools Included [Infographic], marketriser.com
• In Defense Of The Lowly Display URL, PPC Hero