Google AI Overviews drive 61% drop in organic CTR, 68% in paid
Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.
Topic: Aja Frost
More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features promise
I wanna get on the good foot; Monday’s daily brief
Plus, how to plan content that actually ranks and Google Podcasts’ new requirements.
How to plan SEO content that actually ranks
Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar.
Tips from the pros at SMX Create; Wednesday’s daily brief
Plus, competitors and regulators are sounding off on FLoC.
Looks like we made it: Regex finally comes to Search Console; Thursday’s daily brief
Plus, Google updates Merchant Center product data specifications
Google Page Experience Update to launch May 2021 with new labels in search results
Google will highlight search results that have a great page experience.
Replay: BuzzFeed SEO lead talks the future of AMP
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel.
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
Top SEOs on Google’s Page Experience update and what you need to know
SEOs discuss the new page experience signals and AMP's fate when it's no longer required for Top Stories.
Video: Aja Frost of Hubspot on the power of content structure in search rankings
Want to learn more about the power of content in SEO? Watch this interview.