Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?
Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.
Topic: Auction theory
Google Ads run different auctions for each ad location
An update was made to the Google document on how the Google Ads auction works.
How Google harms search advertisers in 20 slides
The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising.
Has Google Ads lost all credibility? Why one advertiser says it’s time to leave
"There should not be one ounce of trust left that any advertiser has in Google Ads," according to Greg Finn.
Google quietly increases ad prices to meet targets, claims exec
The search engine reportedly raises prices by up to 10% without informing advertisers.
Google brings bidding to Local Services Ads
Only selected advertisers will get access to the auction during the beta period.
Here’s how Google’s own ads impact bids & pricing in AdWords auctions
Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all.
Google Provides Competitive Information In New Auction Insights Report
AdWords marketers’ days of regularly refreshing on all their keywords may be over — or at least that activity may not be quite so necessary. Google is releasing a new report — Auction Insights — that helps marketers understand how their ads stand, compared to others in the same auctions. “For a given keyword, the […]
Yahoo’s Minimum Bid Change Happening Next Week
As expected, Yahoo told me that you can expect some of your minimum bids to change as soon as early next week. If you are running ad campaigns on Yahoo Search Marketing and your quality is not up to Yahoo’s level, then your minimum bid may spike up. Yahoo informed us of this change back […]
Google TV Ads: Google Brings Auction Model To TV Advertising
Rumored and written about for several weeks, Google is in fact launching a beta trial of TV ads with cable company Astound and satellite TV provider Echostar, which owns Dish Network. Astound operates in selected cities in Northern California. But Dish Network is national. Interestingly, Dish Network is highly interactive, with the ability to search […]