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Ameet Khabra

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About Ameet Khabra

Ameet Khabra is a PPC powerhouse with over 16 years of experience, global accolades, and a passion for sharing her knowledge. A former Google Partners Ambassador and Rising Star, she's spoken at top marketing conferences and leads a thriving online marketing agency, Hop Skip Media. When not optimizing campaigns, you'll find her cheering on the Dallas Cowboys, spoiling her dogs, or mentoring future marketing talent. Ameet's teaching style is fueled by her desire to leave a lasting impact on her students and inspire diversity in the digital marketing field.

Ameet Khabra's latest articles

PPC

PPC budgeting in 2026: When to adjust, scale, and optimize with data

Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.

Ameet Khabra | Jun 18, 2026 at 11:24 am ET

PPC

The Reddit detour distorting PPC signals

Buyers are researching on Reddit before clicking your ads. That hidden journey is skewing PPC data and misleading automation.

Ameet Khabra | Apr 15, 2026 at 7:00 am ET

PPC

How to use GA4 and Looker Studio for smarter PPC reporting

Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving performance.

Ameet Khabra | Feb 20, 2026 at 8:00 am ET

PPC

Why ad approval is not legal protection

Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.

Ameet Khabra | Dec 23, 2025 at 10:00 am ET

PPC

Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?

Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.

Ameet Khabra | Nov 6, 2025 at 8:00 am ET

PPC

How to tell if Google Ads automation helps or hurts your campaigns

Google Ads automation is powerful, but not foolproof. Learn the signs it’s on track – and the signals it’s steering performance wrong.

Ameet Khabra | Aug 26, 2025 at 8:00 am ET

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PPC

How to use GA4 predictive metrics for smarter PPC targeting

Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.

Ameet Khabra | Jun 24, 2025 at 10:00 am ET

PPC

PPC tracking: How to eliminate duplicate conversions

Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them.

Ameet Khabra | May 5, 2025 at 9:00 am ET