Yahoo’s mantra these days is openness. To that end, Yahoo may create the ability for users to view their ad profiles — the data that’s being used to target them with advertising on Yahoo and its extended network. Yahoo EVP Jeff Weiner, who spoke at the Economics of Social Media conference in LA yesterday, suggested […]
Bill Slawski analyzed a newly published patent application by Google named Rendering Advertisements with Documents Having One or More Topics Using User Topic Interest Information. In short, the patent application documents methods Google can use to make Google’s contextual ads, AdSense, more behaviorally relevant to the user based on Google Toolbar data. Of course, this […]
Perhaps the perfection of Yahoo’s vertical strategy is its new blog-inspired site Shine. It’s a broad mix of content from publisher partners such as Hearst Communications, Rodale, and Condé Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo content-specific sites like Food, Shine […]
Display advertising currently represents about 32 percent of total US online advertising, according to the IAB. That’s roughly $6.7 billion. Google already dominates the roughly $8.5 billion US search market. But Google’s Tim Armstrong told the Bear Stearns Media Conference in Palm Beach, Florida yesterday that Google expects, in the not-too-distant future, to have a […]
Despite the fact that regulators are supposed to scrutinize the potential anti-competitive dimensions of the pending acquisition of DoubleClick by Google, privacy has sneaked into the debate as a major issue on both sides of the Atlantic. It almost threatens to overshadow the antitrust considerations, which are the heart and purpose of the regulatory review […]
Trying to realize the promise of its “Platform A” integrated display advertising initiative, AOL has created “Platform-A Marketing Solutions.” The new unit combines the formerly separate sales teams of AOL and Tacoda. AOL acquired behavioral targeting firm Tacoda in July of this year. The effort is focused chiefly on traditional brand advertisers and the top […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google’s combo of search, ads & apps gave it a very strong Q3. Here’s the top-line from the press release: Google reported revenues of $4.23 billion for the quarter ended September 30, 2007, an increase of 57% compared to the third quarter of 2006 and an increase of 9% compared to the second quarter of […]
AOL has moved its corporate headquarters to New York to be at the center of the U.S. ad and media universe and has introduced what it’s calling “Platform A,” an integrated ad buying platform and network that the company says has broader reach than any other today. Advertising.com and some of the more recent AOL […]
This afternoon Yahoo announced that it was buying US-based ad network BlueLithium for $300 million in cash. Founded in 2004, the company has 10 offices globally and claims more unique US visitors than Google, MSN, AOL and eBay. It also claims to be the fifth largest US ad network and the second largest in the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Wall Street Journal explores Yahoo’s recently debuted “SmartAds” (prior coverage here), which mix behavioral targeting with other forms of targeting and dynamic elements to deliver a reportedly better response to display advertisers. The new ad platform was tested in Yahoo Travel and reportedly performed well (2x to 3x CTRs of normal display ads) and […]
We explained last week how Google was using search history to refine the ads it shows to searchers. But for now, Google says that’s as far as it plans to go to behaviorally target people. Google wary of behavioral targeting in online ads from Reuters goes into more about this, from a talk between reporters […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
AOL this morning announced that it would be acquiring Tacoda, a behavioral targeting (BT) ad network and technology provider (which works with many newspaper publishers). AOL owns the largest online ad network, Advertising.com, and will be integrating BT capabilities into that property as well as others across its network. BT is a form of personalization, […]
Personalized Google ads from Wiep illustrates how Google is personalizing ads for people based on their previous search query. For example, you can do a search for weather forecast, then conduct a new search on holiday in spain, and then do another search on weather forecast and you should then see ads for weather reports […]
First Google, then Ask.com and now Microsoft have jumped onto the privacy protection train. Late yesterday, Microsoft announced that it was going to follow Google’s lead and anonymize search log data after 18 months. In addition, it has partnered with Ask to call for an industry effort to develop privacy principles. There’s a tinge of […]
Yahoo is introducing new SmartAds that deliver display ads to people across the web based on their demographic and geographic profiles, plus search and web browsing behaviors. These ads represent the future of graphical advertising at Yahoo, according to Gaude Lydia Paez, director of corporate communications at Yahoo. SmartAds have been successfully tested over the […]
Back at the beginning of this year, my 14 "Is Google Evil?" Tipping Points Since 2001 covered the history of how Google has been deemed to be too Big Brotherish or too dominant over the years. Another wave of Google hatred and fear is washing across the great sea of Blog. Here’s a look at […]
Microsoft Ad Push Is All About You at the Wall Street Journal has a nice overview of how Microsoft’s behavioral targeting ad software works, nothing ground breaking, but a nice overview. I’ll quote a piece of the article for you: Here’s how it works: If someone types in “compare car prices” on Live Search, Microsoft’s […]