SearchCap: The Day In Search, August 15, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Leveraging Existing Assets For B2B SEO The typical B2B company often has plenty of literature available on its products and services. Once closely guarded as proprietary and available only to prospects […]

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Leveraging Existing Assets For B2B SEO

    The typical B2B company often has plenty of literature available on its products and services. Once closely guarded as proprietary and available only to prospects vetted by the sales staff, this literature increasingly appears on company websites as B2B companies struggle to differentiate and distance themselves from competitors. While…

  • Will ‘SmartAds’ Give Yahoo An Edge In Online Display Advertising?

    The Wall Street Journal explores Yahoo’s recently debuted “SmartAds” (prior coverage here), which mix behavioral targeting with other forms of targeting and dynamic elements to deliver a reportedly better response to display advertisers. The new ad platform was tested in Yahoo Travel and reportedly performed well (2x to 3x CTRs…

  • Reaction Towards Google’s New AdWords Promotion Formula Change

    A week ago today, I wrote about new changes coming to Google AdWords under the title of Want That Top Ad Position On Google? The Rules Are About To Change. As I explained, Google is changing some of the criteria on how an ad gets promoted from the normal sponsored…

  • Yahoo Local Gets A Sophisticated Makeover

    Yahoo is arguably the leader in local search, but others including Google, Microsoft and Yelp have been rapidly gaining. The search engine’s venerable Local site was in need of a refresh, which it has now received. With a redesign partly inspired by the Yahoo OurCity sites in India, the new…

Search News From Around The Web:

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Searching

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SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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