The brand-to-links ratio revolution
Google and Bing now weigh brand mentions and citations alongside backlinks. Learn how to optimize your brand-to-links ratio for modern SEO visibility.
Topic: Ben & Jerry's
More Google Ads changes and SERP fluctuations; Thursday’s daily brief
Plus, hop on Twitter trends
Halting campaigns shouldn’t be your only brand safety precaution
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit.
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital activism.
‘Stop Hate’ Facebook advertiser boycott gains momentum as Verizon joins
Patagonia, North Face, Ben & Jerry’s and others have pledged to pull ads in July.
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market upheavals.
A To Do List For Google’s New CEO Larry Page
Welcome back, Larry! When you were last CEO of Google in 2001, the company was a much loved scrappy underdog with a bright future. Ten years later, you’re coming back to the helm. Things have changed. You’re soon to be steering a massive battleship that’s taking on water from a number of hits over the […]
Live Blogging Facebook’s “Simpler Privacy Controls” Press Conference
Facebook is holding a special press conference today, where it will be discussing the new “simplied” privacy settings that the company has developed in hopes of easing recent concerns over privacy. I’ll be live blogging the news. NOTE: See Drill (Down), Baby, Drill: Facebook’s New “Simple” Privacy Settings Still Pretty Complex, our story after this […]
I Go Buy With A Little Help From My Friends
My family was recently in Boulder, CO—a place we had hitherto not been. Nice town, but where to go? We spent most of our time at The Spot rock climbing gym because our kids were competing in the bouldering national championships. After a day of intense heart-stopping competition, with thrills and spills set against a […]