SearchCap: The Day In Search, January 22, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Don’t Miss The Networking At SMX West – Online & In Person
  We’ve been writing frequently about the SMX West content and keynotes lately. There’s another aspect of the show that is just as important and valuable – networking. And with more than 500 companies sending delegates (so far), there are lots of people to network with! Click here to learn more about the networking opportunities and then register for your All Access pass to SMX West.
• Google Revenues Up, Economic Uncertainty Lingers
  Google reported better-than-expected earnings this afternoon. Here are the top-level highlights: Google reported revenues of $5.70 billion for the quarter ended December 31, 2008, an increase of 18% compared to the fourth quarter of 2007 and an increase of 3% compared to the third quarter of 2008. GAAP net income for the fourth quarter of 2008 was $382 million as compared to $1.29 billion in the third quarter of …
• Job Search Engines: The Hottest Thing Going
  Desperate times call for job search engines. That’s how comScore explains today’s news that job search was the fastest growing search category in the U.S. in 2008. Visits to job search engines grew by more than 51% in 2008 to 18.8 million visitors, comScore says. And as the economy grew worse during the course of the year, job search engines saw more traffic: …
• Google Wants To Help Marketers Do More With Less
  The Google AdWords team has launched a new mini-site, www.google.com/domorewithless, to help advertisers reach their goals in light of the current economy. The mini-site is really just a set of links to a variety of Google tools and services (Insights for Search, Google Maps, Google Analytics, etc.) available to online marketers or business owners. …
• The Rise (And Fall?) Of Real-Time Search
  Blogging and micro-blogging represent a stream of real-time web activity; from important real-life events to random personal thoughts, more Internet users are putting what they see, hear, think, and feel into this stream. Twitter, in particular, is a river of information. Breaking news is often reported there first, ahead of any other media — online or not. Just last week, Danny Sullivan wondered why the major search engines don’t offer a search service that taps specifically into this stream of information. Two other services are aiming to do just that, but Twitter itself could prevent real-time search on other platforms …
• Tube Mogul Buys Video Analytics Firm
  In this period of doom and gloom, its rare to see a small company being bold enough to make an acquisition. But that’s just what TubeMogul, which operates the web’s most popular online video syndication and tracking service, has done. The Berkeley, California based company has just acquired flash player analytics firm Illumenex. The combination allows TubeMogul to offer a broad range of data tracking to the online video industry. TubeMogul offers a free service which video producers can use to upload their videos to over 20 video sharing sites. Once the video is live on those sites, TubeMogul can track …
• Microsoft Announces Q2 Results, 5,000 Layoffs
  Microsoft announced its fiscal second quarter results today, as well as 5,000 layoffs over the course of the next 18 months with 1,400 immediately. The rumors were true, though the numbers are less than anticipated. From the press release: As part of this plan, Microsoft will eliminate up to 5,000 jobs in R&D, marketing, sales, finance, legal, HR, and IT over the next 18 months, including 1,400 jobs today. These initiatives will reduce the company’s annual operating expense run rate by approximately $1.5 billion and reduce fiscal year 2009 capital expenditures by $700 million. Other highlights from the press release …
• Search Week: January 19, 2008
  Search Week is an exclusive monthly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past month. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated. …

Search News From Around The Web:

Applications & Portal Features

• FeedBurner Counts Drop Again, Another Reporting Glitch?, Search Engine Roundtable
• Feedburner Needs To Get It Together, TechCrunch
• Google Docs Design Flaw May Fool You Into Making Your Docs Editable by Anyone, Wired
• iGoogle Theme Creator, Google Operating System
• Is Google App Engine successful?, news.cnet.com
• Playing around with Google’s AJAX APIs, Google Code Blog
• Watch videos right in Gmail chat, Official Gmail Blog

Business Issues

• 5 Reasons to Worry About Google, www.fool.com
• Announcing Google’s Employee Option Exchange Program, Official Google Blog
• Ask.com Acquires Sendori, www.domainnamenews.com
• Eric Schmidt Talks Google, Apple, Energy, Obama With Jim Cramer, TechCrunch
• Ex-Google Employee Paul Buchheit On the Merits of Prototyping (and His Involvement in the Precursor to AdSense), Google Blogoscoped
• Ex-Microsoft exec Berkowitz named CEO at Move, News.com
• IAC’s
  Ask.com Acquires Domain Name Monetizer Sendori, TechCrunch
• Microsoft’s internal org chart down amid layoff chatter, news.cnet.com
• YAHOO=Yet Another Hiring Over and Out (Hadley Heads Back to Microsoft), AllThingsD by Kara Swisher
• Zimbra Co-Founder Exits Yahoo, MediaPost

Link Building

• 30 Old Ways to Gain New Links for 2009, www.komarketingassociates.com
• Clean-up Your Link Profile Before Starting a New Link Building Campaign, Search Engine Journal
• How do I get links to my Web site?, Search Engine Guide

Local, Maps & Mobile

• I Am Here: One Man’s Experiment With the Location-Aware Lifestyle, Wired
• Google Won’t Bring Back the iPhone Version of iGoogle, Search Engine Roundtable
• Routing in Virtual Earth Web Service, Virtual Earth, An Evangelist’s Blog

Other Items

• How Google’s PageRank predicts Nobel Prize winners, the physics arXiv blog

Paid Search & Contextual

• Google
  Broad Match: A Change for the Worse, Rimm Kaufman
• What
  To Do With Your Device Platform Settings within Your Google Adwords Campaigns,
  PPC Hero
• Inauguration
  Day A Big Bust for Google Advertisers & Publishers, Search Engine
  Roundtable
• Microsoft
  adExcellence: Interactive training when you need it, adCenter Blog for
  Advertisers
• PPC: Is
  Vertical-Specific Experience Really Necessary?, Search Engine Journal
• Publishers
  using Ask.com ads to get around AdSense rules, JenSense
• Using
  Dynamic Text in Your Search Ads, adCenter Blog for Advertisers

SEM Industry

• SEMpdx SearchFest 09 Scheduled for March 10, 2009 in Portland, OR, www.prweb.com

SEO & SEM

• A New Googlebomb: Cheerful Achievement, Google Blogoscoped
• Do the Little Things in SEO Make a Big Difference?, SEOmoz
• Keyword Discovery adds Question Phrases, Small Business SEM
• Next Step After XML Sitemaps: User Assisted Web Crawlers?, SEO By The Sea
• Official Google Webmaster Central Blog: Year in Review, Official Google Webmaster Central Blog
• Online & Digital Reputation Management for Affiliate Marketing, Online Marketing Blog
• SERPs Scrapers, Rejoice! Matt Cutts Endorses Indexing Of Search Results In Google!, smackdown.blogsblogsblogs.com
• Tracking Universal Results and Rankings Revisted, All Things SEM
• Will SEO Be Dead Within The Next Two Years?, SEO Book
• Writing Sales Copy For Conversions, Part 2, Search Engine Watch

Social Media

• 40 of the Best Twitter Brands and the People Behind Them, mashable.com
• A Twitter Sex Guide, San Francisco Chronicle
• Brief update on Digg, blog.digg.com
• By the Numbers: Inauguration Day’s Impact on Social Media, mashable.com
• Is Twitter Strangling its Famous API?, Read/Write Web
• Tasteful Ad Tactics for Social Media, www.10e20.com

Video, Music & Image Search

• Building the Flickr Collection on Getty Images, Flickr Blog
• Google Images January 2009 Update, Search Engine Roundtable
• Innovid Launches New Form Of Video Advertising: The Clickable Canvas, TechCrunch
• Veoh Video Compass: A Handy Automatic Video Search Plugin, TechCrunch

Web Analytics

• Tracking Google Sites with Analytics, Google Analytics Blog

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Predicting ROAS and Launching Better PPC Campaigns
• Tasteful Ad Tactics for Social Media
• SEMpdx Searchfest 2009 Tickets Available Now
• Personalized PageRank and SEO in 2009
• The Multiple Uses of Google Advanced SITE: Operator
• Sugarrae Reviews PRWeb Press Release Service

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.