AI search is here, but marketers still call it SEO
New research shows how marketers define AI search, where they’re putting budget, and what vendors need to prove to earn their trust.
Topic: Brightfractal Inc.
Hidden gem publishers outperform major media on audience affinity: Study
Media lists still prioritize traffic and domain authority, even as AI visibility depends on trusted, context-rich brand mentions.
What 1 million keywords reveal about AI’s impact on search
A large-scale study of search behavior shows which industries are losing demand, where it is shifting, and how AI is changing discovery.
AI search adoption rises as consumer trust declines: Study
Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy.
What new AI search data reveals about visibility and trust
Consumers are validating information across more platforms before making decisions. New findings show where AI systems look for authority.