This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
Topic: Caffeine
What 20 years of Google algorithm updates say about what SEOs should focus on next
More than a history lesson: How to prepare for the next big Google update.
Google says no core update or infrastructure changes have occurred despite chatter
The company says the rumors are not legit - there was no major update to Google search recently.
Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia
While Google’s new smartphone bot has been announced, it does not appear to be widely deployed yet; at least that is what I said during a recent presentation in Sydney, where I had the pleasure of meeting Alistair Lattimore (Al). Al does CRO, SEO and agency management for Mantra Group, which is the second largest […]
Google Search Algorithm Change For Freshness To Impact 35% Of Searches; Twitter Firehose Remains Off
Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches. Caffeine Was Infrastructure, This Is Algorithmic Fresher results can make for more relevant results, which […]
Is Google Broken? Sites Big & Small Seeing Indexing Problems
No one seems to be immune from a Google indexing problem that has many site owners baffled. Blogs and websites, big and small, aren’t being indexed as quickly as they normally are — if they’re being indexed at all. CNN.com, with its PageRank score of 10, is typically crawled frequently and deeply by Googlebot. But […]
Google Shows Webmasters More Links In Webmaster Tools
If you look at your link report in Google Webmaster Tools you may notice that Google is telling you have more links than you had the last time you looked. In fact, some are reporting they are seeing millions of additional links. At first, I thought that this may be some reporting bug. But today, […]
SearchCap: The Day In Search, June 17, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing To Rollout Red Carpet In Hollywood Along With New Features What’s the hottest trend in Hollywood right now? Ding, ding, it’s Bing. Google’s so 2009. As previously reported by CNET, […]
SMX Advanced 2010 Day Two Live Blog Coverage
SMX Advanced 2010 day two is now just about complete and below is the live blog coverage from the day: Microsoft Looks to Broaden Search Role, Wall Street Journal Best of SMX Advanced 2010, Managing Greatness Bing announces new Social vertical, LiveSide Bing loves Apple back: Details of Microsoft’s iPhone ‘partnership’, techflash.com Bing ready to […]
Google’s New Indexing Infrastructure ‘Caffeine’ Now Live
What you need to know about Google's indexing system.
Live Blog: Matt Cutts ‘You & A’ At SMX Advanced
Welcome to our live blogging coverage from SMX Advanced in Seattle. Google’s Matt Cutts, head of the web spam team, is doing his traditional keynote that ends the first day of the conference. He’ll be sitting down with Search Engine Land’s Danny Sullivan for a “You & A” conversation that’s due to start at 5:00 […]
Google Confirms “Mayday” Update Impacts Long Tail Traffic
Google made between 350 and 550 changes in its organic search algorithms in 2009. This is one of the reasons I recommend that site owners not get too fixated on specific ranking factors. If you tie construction of your site to any one perceived algorithm signal, you’re at the mercy of Google’s constant tweaks. These frequent […]
It’s Official: Google Now Counts Site Speed As A Ranking Factor
Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very […]
Liveblog: SMX West 2010 Keynote – The State Of The Search Union
It’s day three of SMX West 2010, and we’re going to kick off with a group keynote conversation called “The State Of The Search Union.” The description hints that we’ll be talking about where the industry is today, and where it’s going in the future. No doubt the Microsoft-Yahoo deal will be a big discussion […]
SearchCap: The Day In Search, February 25, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Want To Speak @ SMX Advanced London? Here’s How We’re especially excited this year because we’ve changed the format of SMX London to be similar to our always sold-out SMX Advanced […]
Google Caffeine May Be Months Away & You Can’t See It
While some webmasters anxiously wait for Google to roll out its Google Caffeine search infrastructure any day now, Google says it may not happen for “months.” What’s more, the IP address of the one data center where Caffeine was said to be available may have changed, and Google is no longer saying where users can […]
Google Caffeine Now Live On One Google Data Center
As expected the Google Caffeine index is now live on one Google data center. Note, it will not be added to more Google data centers until after the holidays. As I reported at the Search Engine Roundtable, Matt Cutts of Google confirmed that the IP 209.85.225.103 is hitting the data center that is running the […]
SearchCap: The Day In Search, November 10, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEM Lessons From The Fall Of The Berlin Wall Twenty years ago the fall of the Berlin Wall didn’t just change politics in Europe—it changed Europeans behavior. To this day we […]
Google To Deliver New “Caffeine” Search After The Holidays
Google’s got a present for searchers and site owners. The long anticipated new Google Caffeine search index will go live soon, just after the holidays. The Google Caffeine Sandbox, where people have been invited since the summer to test Google’s next generation search infrastructure, has been closed, replaced with this “it’s coming” message: We appreciate […]
SearchCap: The Day In Search, September 21, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Just Because You Can Doesn’t Mean You Should: Why DIY SEM Isn’t The Answer Everywhere you look today you can find books, television programs, and websites specializing in do-it-yourself. While this […]
There’s No Caffeine In Google Results Yet, Cutts Says
Google’s search results change regularly, but with the impending rollout of Google Caffeine, there’s a lot of people wondering if that’s what the changes are. Google’s Matt Cutts told us today that Caffeine has not yet been rolled into the main Google.com search results. Twitter has seen its share of questions about the Caffeine rollout: […]
SearchCap: The Day In Search, August 26, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Continues With Fake Referrers: What Part Of Stop Don’t They Understand? For over two years now, Microsoft’s search engine has been generating fake information that can make site owners think […]
Report: A “Caffeine” Infusion Would Mean Ranking Changes On Google
Search and online marking firm 360i published findings from a small but structured test of how the “Caffeine” search infrastructure changes could affect results and ranking on Google. As Vanessa Fox wrote when Caffeine went public earlier this month, there apparently would be a number of changes in the ordering and content of results. As […]
SearchCap: The Day In Search, August 13, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Things I Learned About Business On My Summer Vacation …and how it relates to your business and your SEO. As I write this, I’m on vacation in the Russian River […]
Google Temporarily Pulling Google Caffeine Sandbox
If you’re still trying to compare Google results with the new “Caffeine” sandbox, be prepared to wait while Google makes some datacenter upgrades. Matt Cutts just posted the news on Twitter that the sandbox is being taken down, and that it’ll be back online “late Thursday afternoon-ish.” Insert your own “Google goes decaffeinated” punchline here.
SearchCap: The Day In Search, August 12, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask.com Mocks Yahoo With Employee Poaching Sign I was walking through the expo hall, which I rarely do, and I spotted at the Ask.com booth this sign. You read that? “My […]
Two Tools To Compare Google With Google Caffeine
Since Monday’s launch of the Google Caffeine sandbox, there have been numerous articles and posts offering ideas on what’s different between “regular Google” and the new results in Caffeine. But good luck finding any consensus at this point. Since few seem to agree yet on what’s changing and how dramatic the changes might be, why […]
Google’s Working On New File System
We often don’t think about the core file system and servers that power Google’s properties, from Search and Gmail to YouTube and Wave, but Google does. The Register reports that after ten years with the original Google File System, GFS for short, Google is working on a version two to replace it. The Google File […]