AI search & the shift towards inauthenticity & commercial interests
Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Cindy Krum is the Founder & CEO of MobileMoxie (previously Rank-Mobile). She has been bringing fresh and creative ideas about SEO & ASO to consulting clients and digital marketing stages around the world since 2005. She regularly speaks at national and international trade events, and launched MobileMoxie in 2008 to address mobile-specific marketing needs within the traditional digital marketing specialty. Cindy’s leadership helped MobileMoxie launch the first mobile-focused SEO toolset, to help SEO's see what actual mobile search results & pages look like from anywhere and preview and analyze mobile landing pages from the perspective of a user and a bot; Now, free versions of both the Page-oscope and the SERPerator are also available to all digital marketers as two easy to use Chrome Extensions.
In 2022, Cindy was named one of the top 10 most influential SEO's by The USA Today. She is an active member of the digital marketing & growth communities and has been quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard. Cindy is also the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing and now also available in German, Italian, Korean and Chinese.
Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next.
Cindy Krum | Nov 19, 2025 at 12:45 pm ETAs AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look at Google, SEO, and the “Dead Internet Theory.”
Cindy Krum | Nov 6, 2025 at 12:36 pm ETHow might Android Marshmallow's new features impact the future of mobile search? In part two of a three-part series on the topic, contributor Cindy Krum discusses Google Now Price Alerts cards and Visually Similar Products.
Cindy Krum | Nov 9, 2015 at 9:28 am ETYesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by “address[ing] sites that are misconfigured for smartphone users” — presumably by improving mobile rankings for sites that have been optimized according to their […]
Cindy Krum | Jun 14, 2013 at 9:05 am ETWhile Google’s new smartphone bot has been announced, it does not appear to be widely deployed yet; at least that is what I said during a recent presentation in Sydney, where I had the pleasure of meeting Alistair Lattimore (Al). Al does CRO, SEO and agency management for Mantra Group, which is the second largest […]
Cindy Krum | May 14, 2012 at 12:59 pm ETEven though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed. Google is still detecting what handset users are searching from, and adapting the results that they send based on the handset; some phones are set up […]
Cindy Krum | May 7, 2012 at 1:18 pm ETYou actually don’t have to be a mobile expert to do mobile marketing. Believe it or not, you actually don’t even need mobile-specific technology to do mobile marketing. You just need to be creative and use existing mobile platforms—especially social networks—to distribute your mobile marketing message. One of the coolest things about mobile social networking […]
Cindy Krum | Aug 5, 2010 at 2:57 pm ET