How to plan 2027 when traffic is down and AI won’t attribute
Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here's what to bring.
Topic: Capital One
ChatGPT recommendations drive more brand website visits: Study
AI-influenced visitors viewed 12 pages and spent 11.8 minutes on site, compared with 6.5 pages and 5.6 minutes for others, SimilarWeb found.
Could happy advertisers be the key to connected TV success?
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
Microsoft debuts brilliant Cortana SDK strategy
The strategy potentially means that Cortana will show up on many more devices and device types than if it Microsoft had simply copied Echo.
SearchCap: Google green ad label, HTTPS migration & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: HTTP to HTTPS: An SEO’s guide to securing a websiteApr 14, 2016 by Patrick Stox Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done […]
SearchCap: Google warning to bloggers, SEO success, audits & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to bloggers: Disclose & nofollow links when reviewing gifted productsMar 11, 2016 by Barry Schwartz Google issues new best practices to bloggers who receive free products. Is Google about to […]
Enterprise Web Analytics Tools 2013: A Buyer’s Guide
Table of Contents Section I: Scope and Methodology Section II: Enterprise Web Analytics Market Overview Section III: Web Analytics Market Trends Section IV: Enterprise Web Analytics Tool Capabilities Section V: Choosing an Enterprise Web Analytics Tool Section VI: Vendor Profiles "Enterprise Web Analytics Tools" editorial team: Advisory Editors: John Lovett, Senior Partner, Web Analytics Demystified […]
Report: IAC Is Google’s Biggest Ad Spender, According to Kantar
Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent $174 million on paid search ads in the first three quarters of the year. IAC is, of course, the parent company of Ask.com, Match.com and the Newsweek Daily Beast, among many other […]
Brands & News Sites Among Winners From Google’s Freshness Algo Update, Report Says
Major brands and a variety of news sites — from established outlets to internet-only gossip sites — are among the winners from Google’s recent algorithm update that aimed to reward fresh and more recent content.
New Research: Amazon Topped Search Spending By Far In 4Q 2010
Amazon.com outspent all other search marketers in the fourth quarter of last year in the U.S., dropping $51 million and dwarfing the rest of the field, according to research covering paid search on Google from Kantar Media’s new syndicated service. The WPP Group company says AT&T was the next-biggest spender, laying out $27 million. Interestingly, […]