Cached pages in SEO: What they are and how to use them
Cached pages reveal how Google last saw your site. Learn how to check, troubleshoot, and leverage caches—whether you’re new to SEO or managing at scale.
Topic: Cogniteev SAS
Crawl budget basics: Why Google isn’t indexing your pages—and what to do about it
Learn what crawl budget is, why it matters for SEO, and how to optimize it to ensure Googlebot focuses on your most important pages. Includes tools, tips, and FAQs.
SEO noise vs. SEO signals: Distilling what truly impacts rankings
Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.
This day in search marketing history: February 23
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
SEOClarity acquires RankSense technology
The enterprise platform will integrate the technology, which was created by the late Hamlet Batista, into its platform.
NP Digital acquires keyword research tool AnswerThePublic
AnswerThePublic will be integrated with UberSuggest to give users visualizations of Google searches and content ideas.
4 technical SEO issues auditing tools won’t show you
Here are four of the top technical SEO issues that your auditing tools won't show you and how to find them.
Semrush buys Kompyte so it can upsell competitive intelligence tools
The acquisition is Semrush’s first foray into products not specifically designed for search and content marketing teams.
BrightEdge acquires Oncrawl in enterprise SEO shakeup
Oncrawl will continue to run under BrightEdge's umbrella. Here's what the deal means to both companies and their customers.
The technical SEO hierarchy of needs
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization—and what to do next to improve it.
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
Sometimes humans and machines disagree about what content is duplicate content. Here's why--and how to beat the system when it happens.
How to boost search rankings using only your internal linking strategy
Three examples of site architecture modifications that offer big SEO gains in digital marketing.
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions.