Is real-time marketing finally real?
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.
Topic: Decision support system
Your marketing agent is working. Can you see what informs its recommendations?
Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.
Why empathy is about meeting the customer on their terms
Centralizing decisions and basing actions on context is key to delivering real value for your customers.
DoubleClick Founder Launches Structured “Decision Engine” FindTheBest.com
At first blush it wasn’t impressive to me. I assumed from a quick look that FindTheBest was just a collection of links and “best of” lists. It thus seemed strange that DoubleClick founder Kevin O’Connor would come out of quasi-retirement to launch a basic directory site. But as we got into it a bit more […]
Hunch: Your “Personal Decision Maker”
Hunch is not a “search engine” insists Flickr co-founder Caterina Fake, one of the people behind the new site. But you’ll probably start seeing it show up in (Google) search results, just like Wikipedia or Yahoo Answers. And in some ways it’s like a mix of both of those concepts, as Matt McGee discusses in […]