Two of the major US yellow pages publishers and local search providers, DexOne and SuperMedia are merging in an all-stock transaction. After the merger closes, pending a shareholder vote, the combined entity will have 700,000 advertisers, 3,100 salespeople and revenues of roughly $3 billion. The merger was partly dictated by the need to accelerate the transition from traditional […]
In April I wrote about a local data accuracy study preformed by a company called Implied Intelligence. The company offers data services to publishers and developers. In April the company found that yellow pages site Superpages bested Google Maps in terms of the accuracy and completeness of the local business/POI database. The following was the […]
In the brave new world of “SoLoMo” there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and Foursquare there are the venerable yellow pages’ sites and many others. They all get their local data from generally […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s “Gold Standard” Search Results Take Big Hit In New York Times Story The New York Times has a great, detailed story out today about a merchant with an unusual marketing […]
Most businesses tend to focus on the big channels when it comes to local SEO efforts. While it makes sense to optimize your Google Place Page and pay attention to your presence on other big local search services (e.g. Bing Local, CityGrid, DexKnows, Insider pages, Local.com, Merchant circle, Superpages, Yahoo Local, Yellow book, Yelp, YP.com, […]
The economic Grinch is threatening to steal Christmas this year, but there are some things local businesses can do to avoid getting coal in their stockings this holiday season. Here are three tips for punching up your online local marketing presence, just in time for Black Friday and the Cyber Mondays to follow.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Today Superpages formally rolled out a compare merchants feature. In doing so it becomes the second major US yellow pages publisher to offer that feature in its online directory. DexKnows, owned by R.H. Donnelley and powered by Local Matters‘ “destination search” platform, has offered the feature for some time. This article is part of Local […]
Yellow pages publisher R.H. Donnelley (RHD), which recently acquired Business.com and owns search marketing firm LocalLaunch, is testing a new voice local mobile search product, 1-800-CallDex, in four U.S. markets: Denver, Phoenix, Spokane (WA) and Tucson. It offers a suite of services powered by speech and local mobile search enabler CallGenie, which is also behind […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
RH Donnelley, which acquired SEM firm LocalLaunch in 2006 and owns the local search/online yellow pages site DexKnows, has announced the acquisition of Business.com and its related properties for $350 million.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Superpages becomes the second major local search destination to add video advertising after Citysearch did so recently (in partnership with TurnHere). Other local search and yellow pages sites with video include DexKnows (published by RH Donnelley), Smalltown, SavoyNewYork and MojoPages. And there are an increasing number of travel sites that have video as well.